The future of first-party data and why it will be critical
Unravel the complexities of first-party data utilization and unlock its full potential with practical strategies and expert insights.
Unravel the complexities of first-party data utilization and unlock its full potential with practical strategies and expert insights.
Marketing artificial intelligence (AI)
Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact.
Marketing artificial intelligence (AI)
Get best practices for interacting with AI and learn how to leverage it to boost productivity, creativity, and strategic thinking.
Unify customer data into a single view to drive true personalization without relying on third-party tracking.
This 10-minute guide walks you through everything you need to know about email deliverability to ensure your recipients are getting the messages you send.
Take your marketing results to the next level by learning from the best.
Get insights into AI, martech, and data-driven content marketing.
Learn the 4 biggest copywriting and design dos and don'ts to consider before hitting send.
Attend this webinar to get a jump start into the new year.
Arm yourself with the knowledge to make the right CDP decision for your needs.
Discover what tactics are driving growth and where peers are investing this year.
Sponsored White Papers & Webinars
Learn the impact privacy has on your marketing campaigns and why Google Analytics-based dashboards may be inaccurate.
In this webinar, you'll gain the power of optimizing campaign performance effortlessly across all channels.
This digital advertising webinar will help you stay ahead with consent-driven ad strategies.
Attend this webinar to propel your entire digital presence into a revenue-generating powerhouse.
Leading brands are embracing SMS marketing to engage customers in increasing numbers and in increasingly personal, relevant ways.
Get started with personalization --including dynamic content, customer data, privacy regulation, and scalability-- and capture your subscribers’ attention in the inbox.
Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don't let it be an afterthought.
Learn everything you need to know to build optimal experiences for consumers using first-party data, including best practices around data collection & usage.
This comprehensive guide deep dives into the state of marketing attribution, why it's important, the types of attribution models, and more.
This report provides key insights into consumer attitudes and digital behaviors related to in-game advertising.
Download the 2023 Consumer Trends Index to gain a deeper understanding of your customers and better meet their needs.
Sponsored White Papers & Webinars
Learn which ads scored big in 2023's Big Game.
Make the most of your time, money, and effort. Get this four-part guide to understanding email deliverability.
Increased visibility into your customer base can drive your campaign decisions (and reactions).
In this webinar, learn tried and true best practices from attribution pros.
In this webinar, learn how to leverage first-party data to drive customer engagement and sales while ensuring privacy and compliance.
Discover proven ways to keep customers engaged and purchasing more.
Achieve personalization and more without cookies right when your users log in.
Build rich customer profiles that you can use to engage customers with highly personalized campaigns.
Consumer insights matter more now than ever.
Sponsored White Papers & Webinars
If open rates aren’t the metric they once were, what is?
The way companies evaluate and set salaries is evolving. Get the digital marketing salary trends business leaders and job seekers need as they plan for success.