By Chris Wood Amazon announces new data clean room offerings with promises of better campaign insights, data security and more.
– Dilip Kumar VP of AWS Applications
With strong media partnerships, we predict a rise of AWS Clean Room campaign dependency for insight metrics & data security. Media partners like Dish Media will be using Clean Rooms to optimize campaigns across 31 million consumers.
Data privacy and first-party enrichment continues to be a priority for brands. In providing a potential solutions for both, AWS Clean Rooms has made a niche for itself in the digital ad eco-space.
AWS Clean Rooms will be accessible to some of the U.S, Asia Pacific & European market as of early 2023.