Spotlight

Spotlight

Amazon's AWS Clean Rooms

By Chris Wood Amazon announces new data clean room offerings with promises of  better campaign insights, data security  and more.

New Features

To help marketers enrich first-party data, Amazon plans to release new identity capabilities to advertisers.

– Dilip Kumar     VP of AWS Applications

Using AWS Clean Rooms, customers can collaborate on a range of tasks, such as more effectively generating advertising campaign insights and analyzing investment data while improving data security,”

WHy WE CARE

With strong media partnerships, we predict a rise of AWS Clean Room campaign dependency for insight metrics & data security. Media partners like Dish Media will be using Clean Rooms to optimize campaigns across 31 million consumers.

OUR DIGITAL CLIMATE

Data privacy and first-party enrichment continues to be a priority for brands. In providing a potential solutions for both, AWS Clean Rooms has made a niche for itself in the digital ad eco-space.

expected RElease Date

AWS Clean Rooms will be accessible to some of the U.S, Asia Pacific & European market as of early 2023.