Twitter Fine Tunes Controls For MoPub Native App Advertising

Twitter announced today that it has updated its MoPub native app advertising platform to give developers more control over where and how often ads appear.

Twitter’s MoPub ad network places advertising outside of the Twitter platform. Giving developers the ability to quickly adjust the position and frequency of ad appearance allows them to “experiment with ads in new and different parts of your app and see the results on your revenue immediately, without any engineering work or waiting for user app updates,” Kevin Weil, Twitter vice president of product for revenue, wrote in a blog post.

The update incorporates technology from Namo Media, a mobile native ad specialist that Twitter acquired in June.

Keek, a social video sharing app, has tested the feature and is pleased with the results.

“Being able to change the ad targeting and ad location without any app updates means we can experiment with ad placements and ad load without interrupting the user experience,” said Bill Blummer, Keek svp monetization and sales solutions, in a MoPub blog post. “With a few clicks we can see how our ad revenue and user engagement is affected immediately.”