Twitter’s Jack Dorsey Climbs The SF-Oakland Bay Bridge, Goes Crazy On Vine With Travelogue

Vine had a big day yesterday, being launched on Android. But now, Twitter’s short-video sharing app has gone to new heights, as Twitter chairman Jack Dorsey used it to document his climb up the San Francisco-Oakland Bay Bridge today.

It began here:

About to do something very interesting. vine.co/v/b3TrrJ7UbXb

— Jack Dorsey (@jack) June 4, 2013

And away he went, tweeting and vining the journey:

vine.co/v/b3TXUjB7LzU

— Jack Dorsey (@jack) June 4, 2013

Climb and zip in. vine.co/v/b3TpWFDV2JD

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3TjTIJV01h

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3TIdDLm6XZ

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3TFdgLLgJm

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3TFpnghB9F

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3TFFzHXWi6

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3TxBDUFa6T

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3T2n2V7bAp

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3T0b6TMb6b

— Jack Dorsey (@jack) June 4, 2013

The man that made this happen: @bendavisi twitter.com/jack/status/34…

— Jack Dorsey (@jack) June 4, 2013

Top of the bridge. vine.co/v/b3T9TmZr9Ih

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3tBbAUYdwX

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3tagxrKI9w

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3tWewVFlVV

— Jack Dorsey (@jack) June 4, 2013

Long walk down. vine.co/v/b3t7DaUzDJA

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3t7lJbDFiJ

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3tZXTerQ2u

— Jack Dorsey (@jack) June 4, 2013

Oracle boat flying above water vine.co/v/b3tKvtKBL5O

— Jack Dorsey (@jack) June 4, 2013

There and back again, that’s the sailor’s way. vine.co/v/b3tMKU7d0E2

— Jack Dorsey (@jack) June 4, 2013

Down! vine.co/v/b3tMPQMmmxw

— Jack Dorsey (@jack) June 4, 2013

Vine has seen many interesting marketing uses from companies such as Lowe’s and its #lowesfixinsix videos, such as this one below:

Glue a magnet to the bottom of your hammer to keep your nails within reach. #lowesfixinsix #Vine vine.co/v/bYwYLQBKwW1

— Lowe’s (@Lowes) June 2, 2013

I’m not sure that many companies will be able to match climbing a famous bridge, but it is yet another way the new sharing tool is getting put to use.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.