Twitter’s Jack Dorsey Climbs The SF-Oakland Bay Bridge, Goes Crazy On Vine With Travelogue

Vine had a big day yesterday, being launched on Android. But now, Twitter’s short-video sharing app has gone to new heights, as Twitter chairman Jack Dorsey used it to document his climb up the San Francisco-Oakland Bay Bridge today.

It began here:

About to do something very interesting. vine.co/v/b3TrrJ7UbXb

— Jack Dorsey (@jack) June 4, 2013

And away he went, tweeting and vining the journey:

vine.co/v/b3TXUjB7LzU

— Jack Dorsey (@jack) June 4, 2013

Climb and zip in. vine.co/v/b3TpWFDV2JD

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3TjTIJV01h

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3TIdDLm6XZ

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3TFdgLLgJm

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3TFpnghB9F

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3TFFzHXWi6

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3TxBDUFa6T

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3T2n2V7bAp

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3T0b6TMb6b

— Jack Dorsey (@jack) June 4, 2013

The man that made this happen: @bendavisi twitter.com/jack/status/34…

— Jack Dorsey (@jack) June 4, 2013

Top of the bridge. vine.co/v/b3T9TmZr9Ih

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3tBbAUYdwX

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3tagxrKI9w

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3tWewVFlVV

— Jack Dorsey (@jack) June 4, 2013

Long walk down. vine.co/v/b3t7DaUzDJA

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3t7lJbDFiJ

— Jack Dorsey (@jack) June 4, 2013

vine.co/v/b3tZXTerQ2u

— Jack Dorsey (@jack) June 4, 2013

Oracle boat flying above water vine.co/v/b3tKvtKBL5O

— Jack Dorsey (@jack) June 4, 2013

There and back again, that’s the sailor’s way. vine.co/v/b3tMKU7d0E2

— Jack Dorsey (@jack) June 4, 2013

Down! vine.co/v/b3tMPQMmmxw

— Jack Dorsey (@jack) June 4, 2013

Vine has seen many interesting marketing uses from companies such as Lowe’s and its #lowesfixinsix videos, such as this one below:

Glue a magnet to the bottom of your hammer to keep your nails within reach. #lowesfixinsix #Vine vine.co/v/bYwYLQBKwW1

— Lowe’s (@Lowes) June 2, 2013

I’m not sure that many companies will be able to match climbing a famous bridge, but it is yet another way the new sharing tool is getting put to use.

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.