TurnTo Networks enters review syndication with ‘first open network’
Its Open Review Syndication network is designed to lower the barriers for brands to distribute user reviews on their sites to retailer sites.
TurnTo Networks, which provides customer content solutions, is announcing this week what it says is the “first truly open network for syndication for product reviews and ratings.”
Customers frequently leave product reviews on brand sites, such as an assessment of a Casio camera by a recent buyer. Brands, such as Casio, want those reviews disseminated to retailers’ sites, such as Best Buy’s, where the Casio reviews are labeled to distinguish them from ones left by visitors to Best Buy.
Here, for example, is a review on Bose’s site, and then the same review syndicated — and labeled — on a retailer’s site: