Marketing operations (MOps)
MarTech is your source for marketing operations (MOps) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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4 reasons why it’s hard to prove impact in marketing ops
Measuring impact is a common challenge in marketing operations. Here's how to overcome this hurdle, according to marketing ops experts.
Webinar: 5 ways to improve content strategy in 2023
Tune in for valuable tips on how you can revamp your own content programs.
MOps leaders as psychologists: The modern mind-readers
Marketing operations leaders should aspire to elicit responses of customers and prospects and interpret those signals for the business.
Webinar: How to avoid these 8 big email mistakes
Make your email marketing more effective than ever.
Webinar: Make your marketing stand out this holiday season
Expert advice on how to reach customers in all the channels they're most likely to interact with your brand.
Webinar: 5 ways to survive an uncertain economy
Consumer and market intelligence can help you stay afloat.
Why B2B buyers now hate traditional B2B selling
Most salespeople say their organizations aren't ready for online selling.
The only two things that matter in marketing
If you want more revenue and results from marketing, you need to develop experimentation and optimization processes. Here's why.
Webinar: The key to email marketing success
Maximize marketing spend and email deliverability.
Webinar: What ad channels work best for your brand?
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
Email marketing webinar: Find the right platform
Maximize marketing spend and email deliverability with one service provider.
Webinar: Marketers’ secrets to overcoming challenges
Tune in to this panel to get key findings from MarTech's survey.
Webinar: The genius behind QR-code marketing
Tune in and change the way you think about QR opportunities.
Webinar: Unlock the power of TikTok for your social strategy
Learn how to outperform your competitors.
How is marketing operations evolving?
Where should the people who manage and run martech fit in the organizational structure?
Webinar: What you need to know to rise above economic and buyer uncertainty
Tune in to this panel to get key findings from MarTech's survey.
Webinar: These 4 proven methods will maximize your marketing efforts
Learn how you can change the way your work gets done.
Webinar: Four elements of a powerful, data-driven martech stack
Handle today's demands with tomorrow's plans by using technology that is fast, scalable, elastic and reliable.
Are spreadsheets critical to your work? Last chance to take our poll
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
Webinar: Reimagine your customer experience strategy
Use data-driven insights to optimize your campaign performance with a 360-degree customer view.
MarTech Replacement Survey: Which features are important to marketers?
It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?
The future of headless web content management
A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities.
Webinar: Accessibility, compliance and user experience improve SEO
Make accessibility an integral part of your agency's proposition and generate new revenue streams.
Orchestrators: the second key persona for modern marketing operations leaders
Marketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps)
Five human issues that can wreck a technology implementation
Vendors, stakeholders, users and even you can cause you a lot of problems.
6 things martech vendors don’t want you to know
Marketing technology vendors make promises they can't always fulfill. Here are some pitfalls in martech selection to look out for.
Webinar: Work smarter, not harder, to give customers what they want
Use data to create next-level customer experiences at scale.
Webinar: Grow revenue streams through web accessibility and compliance
Make accessibility an integral part of your agency's proposition and generate new revenue streams.
How to turn the great buyer resignation into B2B career opportunities
The B2B buying process has gone primarily digital - most B2B sellers and teams have not.
MarTech Salary and Career Survey shows big rewards for knowing marketing and machines
Marketing and marketing operations are hot career options.
OneTrust lays off 950 employees
Privacy management startup hit by flight of capital out of VC funds.
HubSpot brings popular enterprise features to pro-level customers in its latest release
Why HubSpot users should care about six of the top HubSpot updates from mid-April to mid-May.
Webinar: Get beyond the blast with this next-level email strategy
Status quo email automation isn’t enough for today’s customers.
The new identity landscape: A marketer’s guide
What marketers can do now to navigate the big privacy reset.
The formula for calculating martech ROI
There's a straightforward, if complex, formula for measuring martech ROI, but we also need to evaluate the products themselves and the overall stack.
Broaden your marketing ops talent perspective
Marketing operations is more than just marketing automation. Diversify your perspective when looking at candidates' skill sets.
The rise of omnichannel content platforms
Omnichannel content platforms will likely not replace your existing content management systems—but co-exist with them.
Aligning on a Guidepoint: Getting started with the Agile Marketing Navigator
The Guidepoint is the connective tissue that rolls upward and downward in the organization.
Optimization science: Technology and brain science can drive performance
Harness the full potential of your martech solution by triggering brain responses.
Marketing operations talent is suffering burnout and turnover
A new report from Highway Education and Demandbase suggests MOps talent is in crisis.