Content marketing
MarTech is your source for content marketing. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Use this tactic to drive revenue on your SEO campaigns
Attend this webinar to propel your entire digital presence into a revenue-generating powerhouse.
Marketing artificial intelligence (AI)
The reality behind content marketing and AI
In this webinar, discover the use cases and concerns for GenAI in content production.
Digital asset management (DAM)
Awaken dead content with AI and DAM
In this webinar, content experts share four ways AI can streamline your workflow.
9 ways to improve your content’s UX beyond great writing
Well-written content doesn’t do much good without a pleasing UX. Here are simple steps to improve your site and keep people on your pages.
How Citizens Bank transformed content to meet changing customer needs
The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets.
Marketing artificial intelligence (AI)
Working with text generators: A marketer’s guide to AI
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use.
3 ways marketing automation drives cross-functional alignment
Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how.
A sales-side view of marketing, automation and AI
The head of sales for Babbel gives an inside look at working with marketing, putting together a campaign and more.
Why tight budgets mean maximizing content
Slow business can require cuts, but slashing your content marketing efforts does more harm than good.
Stensul introduces dynamic content authoring for Salesforce and Marketo
Dynamic email content can now be created and collaboratively viewed in the Stensul platform before deployment to Salesforce and Marketo.
Marketing artificial intelligence (AI)
How to decide which generative AI tools fit your organization
Marketing leaders and executives can use this two-by-two matrix to see how new generative AI tools can be used in their organization.
How to unlock more value from your event content
Event sessions are a hidden source of original content. Learn how to repurpose them effectively to drive year-round activations.
MarTech’s experts to follow: The lists so far
Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what's happening.
Digital asset management (DAM)
Discover the benefits of consent-based marketing: Privacy and personalization
In this webinar, learn the latest trends, tools and strategies for harnessing the power of first-party data.
Marketing artificial intelligence (AI)
New genAI marketing solution rolled out on Google Cloud
Typeface and GrowthLoop are collaborating with Google Cloud to accelerate marketing campaign development.
Doing more with less: How marketers can make content go further
Finding yourself short on bandwidth and still needing to produce content? Learn how to dial up without doubling the work.
The three types of digital value that get customers to buy
These three value levels explain exactly what your B2B content needs to do to be memorable and drive action.
Tim Parkin: Spotlight on the expert
Consultant and marketing coach Tim Parkin tells us about being a magician, a game developer and what problems marketers are looking to solve.
How to optimize your blog’s posting schedule to gain traction
Explore how optimizing your blog posting schedule can lead to better SEO and audience engagement.
Marketing artificial intelligence (AI)
70% of SMB marketers willing to pay more for tools with AI or automation
SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey.
These are the best marketers in the world
Want marketing that stands out? Discover the art of working with creators — from their rapid execution to connecting with loyal audiences.
How Acura drives awareness with a new hit web series
“Chiaki’s Journey” combines video, social media, email and out-of-home to reach customers and fans of racing and anime.
Digital asset management (DAM)
Don’t underestimate the power of content management
In this webinar, learn how to organize, distribute and control digital assets.
Marketing artificial intelligence (AI)
Marketing leads other sectors in generative AI acceptance
And 48% of orgs are using it in marketing, according to a new Gartner study.
Two frameworks for resolving identity and improving customer experience
Keep use cases — and the customer — top-of-mind using these frameworks.
The 7 B2B website essentials: What customers want
In this fast-moving world, it's time to rethink your B2B website, from the strategic to the tactical. Here's what yours must have.
Employee advocacy: The untapped goldmine in your content marketing strategy
Explore why employee advocacy could be a game-changer, with practical tips, examples and actionable steps to get started today.
Project and workflow management
Marketing work management best practices: Dashboards, templates and requests
Following these practices will help organizations navigate and automate marketing projects more effectively.
Why prioritizing UX always leads to better content creation (and how to do it)
Creating your best content involves more than accurate information. Here's why user experience is a can’t-miss feature of effective content.
Marketing artificial intelligence (AI)
How generative AI is improving customer experience and service calls
When the customer calls, AI is helping to solve problems, assist agents and improve the entire journey.
Marketing artificial intelligence (AI)
How to accelerate your marketing career using generative AI now
Three essential applications of AI in marketing that will ease your work load and fast track your career.
Marketing artificial intelligence (AI)
Publicis Groupe joins human vs. AI content verification initiative C2PA
The initiative aims to authenticate human-made content as AI use expands.
Project and workflow management
How to create a knowledge base for marketing work management
You’ve implemented a great marketing work management tool. But you still need to show others how to use it.
Oracle subtracts social sharing tool AddThis
Social sharing widgets provided by AddThis vanish from publishers’ sites.
Marketing artificial intelligence (AI)
5 ways to harness AI in B2B content creation
Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success.
5 tips for balancing ‘push’ and ‘pull’ in content marketing
Learn the difference between promoting engagement and pushing sales in your content and how to do them right.
Marketing artificial intelligence (AI)
What marketers should keep in mind when adopting AI
Are marketers ready to make the most of all the new generative AI tools and AI applications now available to them?
Marketing artificial intelligence (AI)
73% of marketers now using generative AI tools
Two-thirds of those surveyed say they use it for brainstorming sessions, first drafts and outlines. 49% rely on AI to produce final content.
The art of natural funneling: How to lead your readers without forced CTAs
Learn how to use effective CTAs in your content and email marketing for a seamless customer journey.
6 tips for optimizing LinkedIn content for B2B marketing
Are you getting the most out of your B2B marketing on LinkedIn? Discover ways to maximize the ROI of your LinkedIn marketing with these tips.