Top 10 YouTube ads in June: Nike takes the lead with more than 53M total views

Taking the No. 1 and No. 5 spots, Nike won nearly half of the combined views earned by the top 10 most popular ads on YouTube last month.

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Nike was the top brand on YouTube’s ad leaderboard for June, taking the No. 1 and No. 5 spots with a combined 53.9 million views.

At the top of the list, Nike’s “The Switch” features a number of soccer stars (or football stars, if you’re anywhere outside of the U.S.), including Cristiano Ronaldo, Harry Kane and Anthony Martial. The ad generated 48.4 million views, winning more than double the number of views earned by Clash of Clans’ No. 2-ranking spot, “Best Friends.”

Nike’s “Worth the Wait” took the No. 5 spot, earning 5.5 million views.

With more than 53 million combined views from both “The Switch” and “Worth the Wait” ads, Nike owned nearly half of the 110.1 million total views generated by the top 10 most popular ads in June.

Last month was the first time since January Clash of Clans ranked in the top 10 ads. The video game followed Nike’s lead at No. 2 with 21 million views.

YouTube says the 110.1 million views earned by the top 10 ads represented more than 233 million minutes of watch time.

YouTube’s Top 10 ads in June

1. Nike: “The Switch” (48.4M views)

2. Clash of Clans: “Best Friends” (21M views)

3. Microsoft: “Xbox One S” (9.5M views)

4. YouTube: “#ProudToBe: Coming Together to Celebrate Identity” (9.1M views)

5. Nike Basketball: “Worth the Wait” (5.5M views)

6. American Family Insurance: “Dad Insurance For Fearless Dreams” (5.1M views)

7. Chevrolet: “Silverado Strong: Steel Bed Outperforms Aluminum Bed” (4.8M views)

8. Lyft: “Undercover Lyft with Shaquille O’Neal” (M views)

9. BuzzFeed Video & Rachael Ray Nutrish: “People Who Hate Cats Live With Cats For A Week” (2.4M views)

10. Cricket Wireless: “The Unexpected John Cena Prank” (1.7M views)




Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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