The MarTech Minute: OneTrust raises $210 million, Tapad partners with Gimbal and more
The marketing technology week in review: A round up of news and announcements you may have missed.
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters.
OneTrust raises $210 million. OneTrust, a privacy and security platform used to help comply with regulations like CCPA and GDPR, has raised $210 million in Series B funding, bringing the total investments in the company to $410 million and its valuation to $2.7 billion. This latest round of funding was led by Coatue and Insight Partners. “Our continued investment in OneTrust represents the value that businesses are placing on having the right tools to implement cost-effective and efficient privacy programs at scale,” said Insight Partners’ Richard Wells.
Leanplum secures Series D funding. The customer engagement platform Leanplum raised $27 million in Series D funding led by Norwest Venture Partners and Shasta Ventures. The company says the money will be used to bolster its product development and go-to-market efforts. Along with the funding news, Leanplum announced the appointment of George Garrick as president and CEO. “As Leanplum continues to grow, I’m excited to oversee its expansion into additional global markets and an expanding total available market (TAM) while strengthening relationships with our existing customers and partners,” said Garrick.
Plannuh gets $4 million in seed money. The startup Plannuh, a planning and budgeting platform for marketers, announced it has received $4 million in seed funding from Glasswing Ventures and Gradient Ventures (Google’s AI-focused venture fund). The funds will be put toward the company’s research and development initiatives and support teams. “Plannuh is poised to win the battle with a transformative AI platform that provides marketers with immediate and actionable information to build smarter, interactive marketing plans and budgets,” said Glasswing Ventures Founder Rudina Seseri. The company offers marketers a cloud-based solution to consolidate marketing plans, budgets and expense tracking.
Tapad teams up with Gimbal to enhance attribution capabilities. The identity resolution platform Tapad has partnered with Gimbal, a location-powered marketing solution. The partnership will bring Tapad Graph to Gimbal’s Arrival solution, an attribution offering for in-store foot traffic. “By leveraging The Tapad Graph, Gimbal’s clients gain an even more complete view of the consumer decision journey across devices,” said Tapad SVP Chris Feo.
GumGum raises $22 million in its latest funding round. The AI-powered advertising and media platform GumGum has landed $22 million in Series D funding from existing investors, bringing the total raised so far to $155 million. The company said it aims to maximize the growth of its core marketing-related business and plans to release two new products this year: a new in-video ad unit and a contextual targeting and brand safety solution called Verity for Publishers. GumGum also added Lisa Licht, the former CMO of Live Nation Concerts, to its board of advisors.
Automation platform Aisera secures $20 million in Series B funding. The AI-powered workflow automation platform Aisera has raised $20 million in Series B funding led by Norwest Venture Partners with help from six other investors including True Ventures. This brings its total funding to $50 million. The company, which is led by CEO Muddu Sudhakar, says it will use the investment to drive “rapid expansion and deployment” of its platform across enterprise IT, HR and customer service organizations. “Aisera’s forward-thinking approach to streamlining workflow is yet another example of Muddu’s foresight into what will soon become a best practice in business,” said Jon Callaghan, co-founder of True Ventures.
LinkedIn Sales Navigator sunsets Gmail extension. On March 18, LinkedIn will shut down Sales Navigator for Gmail, according to TechCrunch. The extension gave Sales Navigator users further information about contacts or leads they emailed via Gmail. LinkedIn originally integrated the technology into Sales Navigator when it acquired Rapportive in 2012, a Gmail app that pulled social accounts, Tweets, and LinkedIn profiles attached to a Gmail address. LinkedIn Product Lead Lindsey Edwards said they were ending the Gmail feature because of low adoption rates.
Dentsu Aegis buys another company for Merkle. The audience planning and targeting agency Media Storm has been acquired by Dentsu Aegis. The company will become part of Merkle, expanding the agency’s multichannel media capabilities. “The acquisition of Media Storm supports Merkle’s long-term strategic plan to use first-party data to inform and drive marketing across all media channels,” said Merkle Americas President Craig Dempster. Media Storm’s staff will transition to Merkle and its co-founder Craig Woerz will remain a managing partner, reporting to Patrick Hounsell, Merkle’s EVP of media services.
Snowflake gets a $479 million boost. The cloud data platform Snowflake has raised $479 million in funding led by Dragoneer Group and Salesforce Ventures, two new investors for the company. Previous investor groups also contributed, including Altimeter Capital, ICONIQ Capital, Madrona Venture Group, Redpoint Ventures, Sequoia, and Sutter Hill Ventures. This brings Snowflake’s valuation to more than $12.4 billion.
Introducing the Periodic Table of Digital Commerce
Whether it’s new Google Shopping campaign options, shoppable posts on social media, or advertising opportunities on Amazon or Walmart, there have never been more ways to market products online. And, of course, each option has its variations, its pros and cons and its emerging best practices.
During Wednesday’s SMX West conference in San Jose, Marketing Land editor-in-chief Ginny Marvin unveiled a new resource to help you get a handle on this rapidly-growing space — the Periodic Table of Digital Commerce Marketing.
On the Move
The digital experience and commerce platform Bloomreach has named Rob Rosenthal chief revenue officer. He will be responsible for the company’s revenue initiatives, including sales, new business, account management, customer success and channel partners. “He brings a unique combination of skills to our organization, not only understanding how to work effectively at growth-stage companies but also with great experience in building and growing teams,” said CEO Raj De Datta. Prior to joining Bloomreach, Rosenthal held senior sales roles at Adobe and SAP.
Shawn Blevins has been appointed chief revenue officer for Inseev Interactive, the digital performance agency focused on SEO, paid media and content marketing. “We are delighted to welcome Shawn to the company and know his extensive experience and extraordinary results as a sales and marketing executive with top technology vendors, startups and online brands will be indispensable,” said CEO Jimmy Page. Blevins comes to Inseev Interactive after serving as executive advisor for AI software at Booz Allen Hamilton. He has held other senior roles at numerous software companies, including SAP and Microsoft.
The SaaS platform Formstack added three new VPs: Kathryn Loheide as the VP of marketing, Lindsey Chambers as the VP of sales and Jessica Haas as VP of customer experience. Loheide comes to the company from Cheetah Digital, while Chambers and Haas have been promoted from their previous Formstack roles. “Formstack’s continued growth and success allows us to capitalize on hiring top talent,” said CEO Chris Byers, ”With the strong leadership capabilities and unique experiences that Kathryn, Lindsey and Jessica bring, I’m confident our company will maintain this momentum.”