The 5 best practices of leading marketing teams
Take your marketing results to the next level by learning from the best.
Every organization wants to get more out of their marketing automation platform. But what are the secrets behind the most successful B2B marketing campaigns?
Adobe went straight to the source and surveyed over 600 top marketing teams to uncover their best practices for strategy, personalization, alignment, orchestration and measurement. The responses were distilled into a value-packed, 29-page research report, the highlights of which you can find in this infographic. It in you’ll find:
- The 4 key objectives that define marketing success for industry leaders
- How the top teams achieve close alignment between sales and marketing
- The technologies and processes essential for personalization at scale
- Bonus tips for managing your martech stack and maximizing ROI
Take your marketing automation results to the next level by learning from the best. Visit Digital Marketing Depot to download The 5 Best Practices of Leading Marketing Teams.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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