Sticky now tracks eyes and emotions to guide your ad campaign
The new Sticky AdVantage service can analyze more kinds of ads -- and provide more campaign feedback -- than the company’s previous AdEmotion.
Brands can now get a Sticky AdVantage over their competitors, thanks to a new solution by that name announced this week by eye-tracking and emotion measurement platform Sticky.
The San Francisco-based firm has had an emotion-tracking service called AdEmotion, which followed users’ eye movements and detected emotions via facial expressions in response to video ads.
Its emotional detection — which is conducted only for video ads, since static and short moving ads rarely produce emotions — looks for expressions depicting Fear, Happiness, Disgust, Neutral, Puzzlement, Sadness and Surprise. Here’s a sample emotion-tracking screen: