Martech: Martech is Marketing Logo
  • Topics
    • Customer & Digital Experience
    • Digital Transformation
    • Data
    • Marketing Management
    • Marketing Operations
    • Performance Marketing
    • Special Reports
    • All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Customer & Digital Experience » Smartphones Are For Shopping, Tablets Are For Buying

Smartphones Are For Shopping, Tablets Are For Buying

Tablets and smartphones are lumped together in the same category: mobile. But that’s not accurate because it blunts and obscures some of the differences in how consumers use these devices. Both tablets and smartphones are used at home. However, generally speaking, only smartphones truly make it outside and are used “on the go.” (Carrier-connected 7-inch […]

Greg Sterling on December 4, 2012 at 1:45 pm | Reading time: 2 minutes

Tablets and smartphones are lumped together in the same category: mobile. But that’s not accurate because it blunts and obscures some of the differences in how consumers use these devices.

Both tablets and smartphones are used at home. However, generally speaking, only smartphones truly make it outside and are used “on the go.” (Carrier-connected 7-inch tablets may change that in the future.) According to recent data from Nielsen, smartphones are most commonly used to find local stores, to check prices and for product research.

Product research is also something done quite heavily on tablets — even more than on smartphones. But tablet owners are much more inclined to use those devices to convert and buy things vs. smartphone owners.

As we’ve discussed before, most “conversions” don’t happen on smartphones. They happen later offline or on other devices (PCs, tablets). Google has documented how multiple devices are used throughout any given day and how user behavior is becoming truly “multiscreen” or multiplatform.

Following consumers from device to device is complex and challenging from an attribution standpoint. However companies such as Drawbridge are using highly sophisticated methodologies to try and track users from the PC to mobile to enable ad targeting of those users across platforms.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Work in Progress Limits: Getting started with the Agile Marketing Navigator
    Amazon decision to use Nielsen is big boost for beleaguered rating service
    TransUnion partners with Canvas Worldwide to boost omnichannel CX
    A new way to find the tech talent you need 
    The only two things that matter in marketing

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

Customer & Digital ExperienceDigital TransformationMarketing ManagementPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.