Martech: Martech is Marketing Logo
  • Topics
    • Customer & Digital Experience
    • Digital Transformation
    • Data
    • Marketing Management
    • Marketing Operations
    • Performance Marketing
    • Special Reports
    • All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Customer & Digital Experience » Sizmek updates its HTML5 Ad Builder video tool with VPAID interactive authoring

Sizmek updates its HTML5 Ad Builder video tool with VPAID interactive authoring

The ad management firm says the enhanced tool can generate interactive HTML5 videos without coding, as publishers move away from interactive Flash video.

Barry Levine on November 3, 2016 at 4:31 pm | Reading time: 2 minutes

sizmek-vpaid

If Flash video had chosen a costume for Halloween earlier this week, it probably would have gone as HTML5.

That’s because the standards-based HTML5 is taking over as the most popular video format, while the proprietary Adobe format of Flash continues its spiral down into oblivion.

To help publishers make the transition from one era to another, ad management company Sizmek is out today with an updated Ad Builder HTML5 video tool, which adds VPAID-based, no-coding interactive authoring.

In its announcement, the Austin, Texas-based firm cited Andrew Broadstone, director of product management at content delivery network Brightcove. As the industry completes its transition to HTML5, he said, “interactive ads that use Flash VPAID are the last piece of the puzzle [to evolve].”

Sizmek director product marketing Jaime Singson noted that VPAID is an API accompanying the HTML5 video file, enabling it to provide interactivity like an animated overlay.

In many current HTML5 video tools, he said, there are often VPAID templates that are “very rigid” in the kinds of interactivity they can offer. If you want more, Singson said, you usually have a developer write the necessary code.

But Sizmek’s new JavaScript-based VPAID capability, he said, can be authored without coding, via menus and other selectors that offer “full control.” Here’s a screen from the updated tool:

html5-vpaid-ad-builder-filmstrip-in-construction

As an example, he pointed to the interactive animation layer you can see in this video, once you click on the “Sizmek: Find out more” box in the ad before the movie trailer. He said the interactive layer was created in less than 10 minutes.


New on MarTech

    How marketers are preparing for the future of in-game ads
    How CDPs transform donor experience for a nonprofit organization
    Welcome emails have best click-to-open and first purchase rates
    It’s time for CMOs to talk business
    10 questions to ask when auditing your email program

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Customer & Digital ExperiencePerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.