Simply Measured Launches LinkedIn Analytics, Includes Competitive Reporting

To help customers track, analyze and optimize their LinkedIn engagements and content offerings, social media analytics platform, Simply Measured, has introduced LinkedIn analytics reporting.

Simply Measured rolled out two main LinkedIn reports in beta at this time: the Company report and Competitive report. The dashboards are designed to help companies get a better understanding of their LinkedIn audiences, the types of content those audiences are most likely to get excited about and to gain insights into the overall success of their LinkedIn efforts and find opportunities for improvement.

The main Company Report dashboard provides a high-level view as well as detailed visualizations of engagements, the types of people engaging with content, their industries, the days and times they comment, where they are located, and the total size of their LinkedIn networks, among other stats.

Companies can compare their LinkedIn activity to any four competitors on LinkedIn in the Competitive report. See share of engagement, updates, followers and product recommendations and engagements trended over time across the competitive set. See a ranked lists of top posts across the competitive set with engagement metrics.

LinkedIn is the seventh social media channel to be integrated into the Simply Measured suite.

About The Author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.