Online Shoppers Still Looking For Deals, And Snapping Up Gifts, As Christmas Approaches

Get the latest stats and trends from Marketing Land's Online Retail Shopping Report.

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Online shopping activity was still going strong in the week before Christmas, with conversions up 1.5 times as compared to the baseline pre-holiday period. Meanwhile, traffic is up 2.2 times over the baseline, perhaps indicating that shoppers are still looking for the best deals, the ideal gifts, or just seeking out a retailer that can ship in time for a pre-Christmas arrival.

These stats are from Marketing Land’s Online Retail Shopping Report, which is based on data from HookLogic, a company which gathers data on online retail transactions through the advertising network it runs, allowing brands to run ads on major retailer websites.


We’ll be featuring data like this weekly on Marketing Land as a part of our Retail Column coverage through the holiday shopping season. Some additional context can be found here.

About the author

Pamela Parker
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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