MarTech » Marketing technology » Salesforce » Salesforce launches 3 new Einstein-powered enhancements for Sales Cloud

Salesforce launches 3 new Einstein-powered enhancements for Sales Cloud

The new Forecasting, Opportunity Scoring and Email Insights are designed to offer intelligent assistance to sales teams.

Barry Levine on September 20, 2017 at 11:35 am | Reading time: 1 minute

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Salesforce’s Einstein mascot

Salesforce is making its Einstein layer of artificial intelligence earn his keep, according to this week’s announcement of enhanced capabilities for the company’s Sales Cloud.

Three new features are now available: Einstein Forecasting, Einstein Opportunity Scoring and Einstein Email Insights. For a theoretical physicist, Einstein sure seems to know a lot about sales.

Einstein Forecasting uses data mining and machine learning on historical data, seasonal factors and team behaviors to forecast sales for teams and managers, up to the level of CMO.

[Read the full article on MarTech Today.]

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About the author

Contributor

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.