Roughly 50 Million In U.S. Could Grab iPhone 6 Upgrades

Mobile analytics provider Localytics performed an analysis of global iPhone and iPad ownership in anticipation of today’s iPhone 6 announcements. The firm “examined over 100 million iPhone and iPad models” last month to generate its market-share pie charts. What Localytics found is that with 27 percent of iPhone ownership the iPhone 5 was the most common […]

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Mobile analytics provider Localytics performed an analysis of global iPhone and iPad ownership in anticipation of today’s iPhone 6 announcements. The firm “examined over 100 million iPhone and iPad models” last month to generate its market-share pie charts.

What Localytics found is that with 27 percent of iPhone ownership the iPhone 5 was the most common model in the market. It found the same for the iPad 2, which had a 29 percent share of all iPads.

iPhone share

More interesting that this market share breakdown of iPhones (or iPads) is what it implies for the launch of the iPhone 6. The iPhone 5 was released two years ago. That means everyone who owns an iPhone 5, 4s or 4 is potentially eligible for carrier upgrades.

If we assume that the US market mirrors this global breakdown then, essentially, 67 percent of iPhone owners would be entitled to a carrier upgrade or subsidy. Extrapolating from comScore’s most recent smartphone data, that would mean in turn that roughly 50 million existing US iPhone owners could potentially buy a carrier-subsidized iPhone 6 when it becomes available.

This suggests massive potential demand for the device — just in the US market. It remains to be seen how compelling the iPhone 6, or iPhones, actually are. But these numbers argue it has the potential to be a blockbuster for Apple.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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