Martech: Martech is Marketing Logo
  • Topics
    • Customer & Digital Experience
    • Digital Transformation
    • Data
    • Marketing Management
    • Marketing Operations
    • Performance Marketing
    • Special Reports
    • All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Performance Marketing » Report: Google & Twitter Are Working On Accelerated Mobile Pages For Publishers

Report: Google & Twitter Are Working On Accelerated Mobile Pages For Publishers

The companies are developing an open source version of "instant articles" to solve the problem of slow loading mobile sites, Recode reports.

Martin Beck on September 11, 2015 at 12:45 pm | Reading time: 2 minutes

twitter-google-logos3-1920

Looks like Facebook’s “Instant Articles” and Apple’s News app will have some company.

According to Recode, Google and Twitter are working together to give publishers a better way to display stories on mobile phones. The Recode story cited multiple sources who described a feature that would almost immediately show articles to people who tapped on a link in Twitter or within Google search results.

It’s the companies’ attempt to at solving the impatience problem, the fact that many publishers’ websites load so slowly on mobile devices that readers give up and move on before they get to a story.

The solutions offered by Facebook and Apple is to host publishers’ content on their platforms. Google and Twitter aren’t planning to do that. Instead, readers will be be shown stories from cached pages from publishers’ web sites.

Ads displayed within the original story would also appear in the instant version, which is another difference from the efforts by Apple and Facebook, which both offer publishers 100 percent of revenue generated by ads publishers sell against the hosted content.

The Google-Twitter effort is open source — with the hope that other tech companies will adopt the format — and is expected to launch in the fall with a small group of publishers.

Google and Twitter didn’t respond to our request for comment.

Read more details at Recode.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Work in Progress Limits: Getting started with the Agile Marketing Navigator
    Amazon decision to use Nielsen is big boost for beleaguered rating service
    TransUnion partners with Canvas Worldwide to boost omnichannel CX
    A new way to find the tech talent you need 
    The only two things that matter in marketing

About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.