Martech: Martech is Marketing Logo
  • Topics
    Transformation
    Operations
    Data
    Experience
    Performance
    Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Team
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Customer & Digital Experience » Report: Facebook Mobile Ad Revenues Now 20 Percent Of Total

Report: Facebook Mobile Ad Revenues Now 20 Percent Of Total

According to financial analysts Facebook Q4 revenue (including payments, fees) could reach $1.5 billion. Search and social marketing platform Kenshoo says that just over 20 percent (20.3 percent) of the company’s ad revenue is now coming from mobile. More than one in five ad dollars spent on Facebook are “delivered on mobile devices” according to Kenshoo. The […]

Greg Sterling on January 7, 2013 at 2:43 pm

facebook-logoAccording to financial analysts Facebook Q4 revenue (including payments, fees) could reach $1.5 billion. Search and social marketing platform Kenshoo says that just over 20 percent (20.3 percent) of the company’s ad revenue is now coming from mobile.

More than one in five ad dollars spent on Facebook are “delivered on mobile devices” according to Kenshoo.

The Kenshoo data are drawn “from a representative sample of global advertisers using Kenshoo Social to manage Facebook advertising campaigns tracking impressions, clicks, and conversions. The data set covers more than 2 million Facebook ad clicks and conversions delivered in November and December of 2012 across a wide range of verticals including retail, financial services, software, games, entertainment, and travel.”

Kenshoo explained that “mobile” also includes ads shown on tablets.

Unlike their paid-search counterparts, Facebook mobile ads cost more and generate fewer clicks than ads shown on the Facebook PC site. By comparison mobile paid-search ads cost less and deliver higher response rates (CTRs) than PC search ads, according to previously published data from Marin Software.

Kenshoo also reported that mobile ads on Facebook command a 70 percent premium over desktop ads.

Below is the average cost per click for ads on the PC and in mobile on Facebook. Kenshoo explained that ads on the PC are likely to covert 4X as often vs. mobile ads. Here conversion is defined to include Likes, app installs, event registration or other transactions.

Where tablets are concerned, the iPad sees 97 percent of the Facebook mobile ad spend/revenue. But on smartphones Android grabs the lions share: 71 percent to 29 percent for the iPhone.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    3 changes coming to Google Ads audience features

    FTC hits Twitter with snark and $150 million fine for allegedly selling security data to advertisers

    Hootsuite joins TikTok’s Marketing Partner Program

    Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint

    Webinar: Benchmark your social media performance for a competitive edge

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

Customer & Digital ExperienceMarketing ManagementPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

The MarTech Conference logo.

June 7, 2022: Master Classes

September 28-29, 2022: Fall

Start Discovering Now: Spring

Learn More About Our MarTech Events

The SMX Conference logo.

June 14-15, 2022: SMX Advanced (virtual)

November 14-15, 2022: SMX Next (virtual)

March 8-9, 2022: Master Classes (virtual)

Learn More About Our SMX Events

Webinars

Benchmark Your Social Media Performance For a Competitive Edge

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

The State of Influencer Pricing

How to Measure Influencer Performance

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.