Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Data » Release Notes: Invoca integrates with Decibel

Release Notes: Invoca integrates with Decibel

AI-powered calltracking meets digital experience analytics.

Kim Davis on July 15, 2020 at 10:59 am

Invoca and Decibel have announced an integration of AI-driven conversational analytics and digital experience analytics.

What they do. Invoca uses AI to track and analyze calls at scale, and drives actionable data to advertising channels and marketing automation platforms. Decibel uses large-scale web data—including not only pages visited and time spent, but cursor movements—to measure the quality of online experiences. The integration is aimed at identifying flaws in the digital experience which cause customers to switch to a phone call.

Related: See Invoca’s presentation from SMX Next

The purpose of the integration. Combining Decibel’s Digital Experience Score with Invoca’s analysis of conversations and call outcomes is intended to deliver a unified view of the customer experience as it moves between online and offline channels.

The goal is not just to optimize digital commerce experiences, but to identify complex interactions where phone calls lead to better outcomes. As Decibel CTO Timothy de Paris said, driving conversions online or by phone should not be seen as a “one-or-the-other proposition.”

Why we care. Right now, everyone is acutely aware of the extent to which human contact has been replaced by digital engagement in both our everyday and business lives. Sometimes there is no substitute for speaking with someone, whether by phone or video chat. The challenge for martech is to analyze those human engagements and tie them back to the digital journey, and this seems to be a step towards meeting that challenge.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Kim Davis
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

Related Topics

Data

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.