What’s the future of AI and RCS in mobile messaging?

Consumers are caught in a battle between volume and relevance when it comes to messages, and AI can either help or hurt the problem.

By ,
Head of Content & Media
Published on May 20, 2026 • Last updated on May 20, 2026 • 2 minutes read

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    Are consumers at a breaking point with email and text message marketing? In this episode of Conversations with Martech, we sit down with Eric Miao, chief strategy officer at Attentive, to discuss the evolving landscape of mobile communications.

    Eric and I dive into how brands can move past the “quantity over quality” era of spam and leverage AI-driven personalization to build genuine customer loyalty. 

    Discover why RCS (rich communication services) is becoming a game-changer for branded, engaging, and trusted messaging, and learn about the technical “tightrope” brands must walk with Apple and Google’s new “unknown sender” filters.

    Episode guide

    ‘00:00: Introduction
    01:09: Meet Eric Miao
    01:28: Are there too many messages for consumers?
    04:04: What is the current state of RCS?
    09:30: What is the ultimate messaging experience for users?
    14:13: What to expect for messaging in the year ahead?

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    Mike Pastore
    Head of Content & Media

    Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.

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