Google SGE a top threat to brand and product search terms, study finds
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.
Learn how leading organizations break down silos, promote knowledge sharing and create a culture of transparency for optimal operations.
Obsessing over inbox placement won’t move the needle. Focus on segmentation, respecting customer preference and getting buy-in for email.
The first allegations of non-compliance with the Digital Markets Act target three tech giants.
Marketing must benefit businesses, consumers and society by promoting accountability, transparency and genuine connections.
Here’s how AI impacts content marketing by enhancing every stage of the lifecycle, from research and idea generation to creation, distribution and analysis.
The family restaurant chain uses PAR Technology to bring together ordering, dining in, loyalty perks and data.
The DOJ has filed a lawsuit against Apple alleging antitrust violations related to the iPhone ecosystem. Update: Statement by Apple.
A framework for infusing AI into marketing operations, from defining goals, assessing tech stack and building teams.
Marketing artificial intelligence (AI)
We are using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers.
March brings new Conversational Flow updates for better targeting, plus new metadata accessible via the REST API.
It’s likely alternative data will be one of many ingredients used for cookie replacement.
This 10-minute guide walks you through everything you need to know about email deliverability to ensure your recipients are getting the messages you send.
For Cortico-X's Len Devanna, speaking at the Day 2 keynote, better customer experience leads directly to better business outcomes.
Is your company considering a makeover? This marketing advice will help avoid serious headaches and unearth new inspiration.
Don't forget to ask vendors about reporting, integrations, new genAI features and support before moving on to the negotiations and purchasing stages.
Craft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion.
The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes.
Tech giant claims new features will increase efficiency and scale for retail media with self-service.
Marketing artificial intelligence (AI)
Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference.
A strategic approach to building a team of savvy B2B writers with the ability to craft compelling content that resonates with your audience.
Explore the imperative for martech leaders to personally upskill and embrace AI to deliver true customer personalization in 2024 and beyond.
The Trust Insights CEO talks about her love of data, co-founding her company and the challenges she's faced being a woman in technology.
Marketing artificial intelligence (AI)
Retailers can't wait to start improving in-store and online experiences with genAI. First, they need to get their data in order, finds Salesforce in a new survey.
Unlock the entire MarTech experience, online March 19-20, for free. No hidden fees, no travel headaches, no time out of the office.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how small businesses can launch their digital transformation.
Marketing artificial intelligence (AI)
Scale content creation, outmaneuver competitors and intuitively map reader journeys using ChatGPT.
Unpack the complexities of intent data, from false positives to the value it brings, and why it's crucial not to rely solely on in-market signals.
The cookieless future demands teamwork. Learn the importance of cross-functional collaboration for marketers, IT professionals and beyond.
Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees.
Craft bespoke email designs to stand out in crowded inboxes. Let your brand's voice shine through with unique layouts.
Join David Iscove at the MarTech Conference to get actionable advice on using AI to achieve true customer-centricity.
Marketing artificial intelligence (AI)
At Oracle CloudWorld in London, new generative AI tools for marketing, sales and service were unveiled.
The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner.
Marketing artificial intelligence (AI)
Nearly a quarter of a billion people have downloaded AI girlfriend and boyfriend apps on Android phones alone.
Alicia Arnold will be joining us at the MarTech Conference to talk about the metrics of customer experience.
Martech innovations have created hundreds of little islands of strategy, tactics and data.
With AI everywhere, suspicion is on the rise. A company’s reputation plays an increasingly important role, so how do you avoid damaging it?
Marketing artificial intelligence (AI)
The CPO of Gupshup discusses what happens when business optimism runs into AI realities, and how AI is going to change everything very soon.
Once you've chosen a short list of vendors and scheduled demos, think about the questions to ask them.