OpenX Releases SDK For Mobile Video Advertising In iOS And Android Apps

OpenX Technologies released a software development kit (SDK) today to help developers monetize their apps with mobile video advertising. “As mobile usage growth continues to soar, publishers are seeking more sophisticated ad formats beyond the simple mobile banner, which has become less effective,” said Martin Price, head of mobile products, OpenX in a statement. “Video […]

Chat with MarTechBot

OpenX Mobile Video Ad SDKOpenX Technologies released a software development kit (SDK) today to help developers monetize their apps with mobile video advertising.

“As mobile usage growth continues to soar, publishers are seeking more sophisticated ad formats beyond the simple mobile banner, which has become less effective,” said Martin Price, head of mobile products, OpenX in a statement. “Video has shown tremendous potential as a meaningful advertising medium, especially on mobile devices.”

The SDK is available for both iOS and Android developers and supports new video ad formats including pre-roll, mid-roll and post-roll video, click-to-play native in-feed video ads and interstitial video ads.

Developers can use the bundled video player or their own custom players. Ad inventory can be sold directly or programmatically through OpenX ad exchanges.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the must-read newsletter for marketers.