Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Customer & Digital Experience » Online inflation slows for third consecutive month

Online inflation slows for third consecutive month

As "real world" inflation hits a four decade peak, prices online continue to drop.

Kim Davis on July 13, 2022 at 12:32 pm | Reading time: 2 minutes

As U.S. inflation hit a 40 year peak, topping 9%, online inflation slowed for the third consecutive month. The overall inflation figure is driven by rising “real world” costs, such as gas, food and rent. Online inflation reflects the price of digital purchases and is tracked by the Adobe Digital Price Index across 18 product categories.

The main takeaways. Figures for June showed the growing value of the digital commerce space, with spending up 7.5% YoY. While online prices were up a modest 0.3% YoY, they dropped 1% month over month, the third consecutive month of decline.

The cost of digital grocery shopping reflected the experience of brick-and-mortar grocery shopping, up 7.1% on last month and 12.4% YoY.


Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.


Performance by category. Groceries surged in cost more than any other category. Although the majority of the eighteen categories tracked showed price increases, these were outweighed by price drops across electronics, office supplies, books, appliances, flowers and related gifts, computers and apparel.

The findings are based on analysis of one trillion visits to retail sites and over 100 million SKUs across the product categories studied.

Read next: Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

Why we care. With rising inflation dominating the news cycles (and there’s some competition for that), it’s counter-intuitive to find a story about inflation dropping, if only a little. It’s a reminder that there are significant differences between the digital and physical worlds, the obvious overlap being groceries with many consumers becoming habituated to ordering even fresh produce online during the lockdown.

It shows what happens when you take fuel and rent out of the equation. People don’t buy gas online, right?


New on MarTech

    Webinar: The key to email marketing success
    The FTC weighs in on customer data privacy
    Whatever happened to customer journey orchestration?
    The latest jobs in martech
    B2B buyers are much more concerned about a company’s values than the general public

About The Author

Kim Davis
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

Related Topics

B2C MarketingCommerceCustomer & Digital Experience

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.