MarTech Today: Zeta Buys eBay Enterprise Division, IAB’s Ad Ops Conference & Livefyre’s New UGC Platform
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Zeta […]
Barry Levine on November 4, 2015 at 9:00 am | Reading time: 3 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.
From Marketing Land:
- Zeta Interactive Buys eBay Enterprise’s Customer Marketing Division
Nov 3, 2015 by Barry Levine
Co-founded by ex-Apple CEO John Sculley, Zeta is fueling its growth as a data-driven marketing platform with $125 million raised last summer. - At IAB’s Ad Ops Conference, Ad Blocking and Header Bidding Rule
Nov 3, 2015 by Barry Levine
Viewability and HTML5 take a back seat to the threat of web users negating display ads and the option of publishers going around Google. - Live Blog: Machine Learning Day At Google
Nov 3, 2015 by Danny Sullivan
To help educate the press — and by extension the general public — about its AI efforts, Google is hosting a special day about machine learning at its main campus in Mountain View. - Pinterest Is Rolling Out Buyable Pins For Android Users
Nov 3, 2015 by Martin Beck
Pinterest extends access to ecommerce feature beyond iOS devices and launches The Pinterest Shop, a curated section of things to buy. - YouTube Opens Up To Third-Party Viewability Verification
Nov 3, 2015 by Ginny Marvin
In light of industry pressure, YouTube will allow outside vendors to start reporting ad viewability in early 2016. - Livefyre Lights Up Its Rebuilt UGC Platform Today
Nov 3, 2015 by Barry Levine
Company integrates all of its tools into a new Engagement Cloud while adding such features as image saving, stream filtering and codeless app modification. - Google’s App Interstitial Giant Ad Penalty Is Now Live
Nov 3, 2015 by Barry Schwartz
Yesterday, Google released an update to their mobile-friendly algorithm, penalizing sites using giant app install interstitial ads.
From Around The Web:
- 7 Tools to Level Up Your Content Promotion Game, vwo.com
- How to Pick the Best Content Marketing Tools for your 2016 Content Marketing Strategy, www.toprankblog.com
- Restaurant Group Takes a Data-Driven Approach to Email Marketing, streetfightmag.com
- AppNexus Announces Launch of Viewable Marketplace, www.prnewswire.com
- Boomtrain and Marketo partner, PR Newswire
- eXelate Expands Its Mobile User Dataset, www.nielsen.com
- Hearsay Social Delivers Predictive Omnichannel Suite, www.marketwired.com
- Integral Ad Science Introduces Pub Expert, www.marketwired.com
- As Ad Tech And Mar Tech Converge, MediaMath CEO Joe Zawadzki Prefers Partnerships Over Acquisitions, adexchanger.com
- iOS App Testing is Easier Than Ever, www.usertesting.com
- Facebook Testing New “Open in App” For Facebook Pages, www.thesempost.com
- Facebook Updates Progress on Artificial Intelligence, www.adweek.com
- Inside Facebook’s MemNets And The Drive To Bring Advanced AI To Everyday Tasks, www.fastcompany.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories
New on MarTech