MarTech Today: WebAssembly and the next gen of browsers, blockchains and ad fraud, & adaptive marketing

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• A new language called WebAssembly is opening the door to the next generation of browsers
  Mar 24, 2017 by Barry Levine
  Backed by Google, Mozilla, Microsoft and others, it can dramatically boost performance, decrease download times and enable app-like experiences.
• Can blockchain technology help solve ad fraud? MetaX believes so.
  Mar 24, 2017 by Ginny Marvin
  The blockchain-based platform is now in private beta.
• Adaptive marketing: The key to winning in the Engagement Economy
  Mar 24, 2017 by Chandar Pattabhiram
  Today’s consumers demand personalized and authentic experiences on their preferred channels, in ways that matter to them. Columnist Chandar Pattabhiram explains how marketers can adapt to these consumer needs to win their loyalty.
• Rapid prototyping and MVP development are key to martech success
  Mar 24, 2017 by MarTech Today
  Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.

From Marketing Land:

• Twitter explores paid subscription version of TweetDeck as ad biz struggles
  Mar 23, 2017 by Tim Peterson
  Twitter doesn’t currently make money from people who use its ad-free TweetDeck app, but soon it might.

From Around The Web:

• AppsFlyer Launches Pivot, A New Analysis Tool Aimed at Repealing and Replacing Marketers’ Reliance on Excel, Market Wired
• Hire the Right Marketing Automation Team, or Pay the Price, Convince and Convert
• THE HACKIES: Rapid prototyping & MVP development are key to martech success, Chief Marketing Technologist
• Why the Creative Director of the Future Stands at the Crossroads of Marketing, Tech, Product, and Ads, Street Fight
• ‘Accessibility and usability’: Why brands are turning to SMS bots, Digiday
• 5 Tips for Creating a Successful Mobile App, Social Media Explorer
• Google is working on a new social app for small groups to edit photos together, TechCrunch
• Enjoy your personal concert with VR videos on YouTube, Official YouTube Blog

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.