MarTech Today: Using martech to support growth, Parsons Lab’s platform for generating GDPR legal docs & a marketer’s brief on blockchain

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Everything old is new again: How some traditional brands have used martech to support growth
  Apr 2, 2018 by Robin Kurzer
  The key to a successful transformation proves to be a focus on core values.
• Parsons Lab launches an online platform to generate GDPR legal docs
  Apr 2, 2018 by Barry Levine
  The Utah-based spinoff of a law firm says this is the first tool to automatically generate a complete set of policies and compliance documents.
• Lowest rates for SMX Advanced expire Saturday
  Apr 2, 2018 by MarTech Today
  If you’re craving a conference that skips the basics and dives right into the deep end of search marketing, look no further. Search Engine Land’s SMX® Advanced is coming to Seattle June 11-13. This conference has sold out every year for over a decade, and Super Early Bird rates expire this Saturday night. Book now […]
• What every partner marketer needs to know about blockchain
  Apr 2, 2018 by Pete Cheyne
  Heard the hype about blockchain, but not sure what it means for you? Contributor Pete Cheyne explains.

From Marketing Land:

• Stop being a link snob and saying no to certain links
  Apr 2, 2018 by Julie Joyce
  Want to know what bugs contributor Julie Joyce when she’s building links? When webmasters say no to links using nofollow or link-builders refuse to use new tactics ‘just because.’
  

From Around The Web:

• 20 Helpful Alexa Skills for Merchants, Practical Ecommerce
• Announcing the build-your-own martech landscape kit, fun for the whole office, Chief Marketing Technologist
• Metrics That Matter for Web Personalization, Marketo
• Why the Scientific Method is key to better email results, My Emma

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.