MarTech Today: Understanding Device Graphs, identifying top analytics talent & Snapchat’s Snap Publisher

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• To understand customers, first you need to understand their Device Graphs
  Jul 17, 2017 by Barry Levine
  Cross-device identity has become an essential foundation for ad and marketing targeting.
• Identifying top analytics talent in a competitive environment
  Jul 17, 2017 by Nick Iyengar
  Are you searching for the right candidate to fill a marketing analytics role? Columnist Nick Iyengar says you shouldn’t focus on what they know about the tools, but instead take a look at their soft skills.
• Lead scoring: A bridge from marketing to actual sales
  Jul 17, 2017 by Sweta Patel
  How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead scoring plan and the metrics for tracking lead scoring success.

From Marketing Land:

• Snapchat releases Snap Publisher: self-serve ad creation tool converts horizontal videos, websites into vertical video ads
  Jul 17, 2017 by Tim Peterson
  Snap Publisher enables brands to edit a horizontal video into a vertical one or to have have Snapchat’s computer vision technology do the work.

From Around The Web:

• 5 of the Best Instagram Tools for E-Commerce, Search Engine Journa
• Marketo Delivers Innovation Suite to Empower Personalized and Seamless Engagement Across Channels, Marketo
• Taptica Acquires Japanese Mobile Ad Company Adinnovation, Market Wired
• AI Hype vs Reality: Facing the Flaws of Bolt-On AI Technology, MarTech Advisor
• Report: More Marketing Teams are Taking Control of Technology Purchases, KoMarketing
• Struggling through the 5 stages of martech? Let’s learn together, Chief Marketing Technologist
• Report: Amazon may be developing a standalone messaging app, Mobile Marketer

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.