Martech: Martech is Marketing Logo
  • Topics
    Transformation
    Operations
    Data
    Experience
    Performance
    Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Team
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Digital Transformation » MarTech Today: Thunder boosts personalization, how to evolve beyond marketing automation & advertisers rail against cookie-blocking in Safari 11

MarTech Today: Thunder boosts personalization, how to evolve beyond marketing automation & advertisers rail against cookie-blocking in Safari 11

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Thunder boosts personalization and performance following Adacus acquisition Sep 15, 2017 by Barry Levine The creative production platform now offers what it says are unique capabilities in creative multitouch attribution, post-bid contextual […]

Barry Levine on September 18, 2017 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • Thunder boosts personalization and performance following Adacus acquisition
    Sep 15, 2017 by Barry Levine
    The creative production platform now offers what it says are unique capabilities in creative multitouch attribution, post-bid contextual personalization and cross-device identification.
  • For Staples, it’s no longer just about office supplies
    Sep 15, 2017 by Barry Levine
    These days, even the place where you get printer ink and paper clips — or smartphones — wants more. It wants a relationship.
  • Are you ready to evolve beyond marketing automation in the next era of B2B marketing?
    Sep 15, 2017 by Scott Vaughan
    Columnist Scott Vaughan says marketing automation’s “teenage years” are resulting in some soul-searching for B2B marketers and the leading marketing automation providers.

From Marketing Land:

  • iOS 11 will accelerate the need for cookie-less tracking
    Sep 15, 2017 by Joe Sabol
    With the soon-to-be-released iOS 11 mobile operating system, Apple is looking to kill the cookie. Contributor Joe Sabol says advertisers need to face the new mobile reality and devise a post-cookie ad strategy.
  • AMP links at large: What’s a publisher to do?
    Sep 15, 2017 by Barb Palser
    If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms.
  • Digital ad industry groups rail against Apple’s new cookie-blocking solution in Safari 11
    Sep 15, 2017 by Ginny Marvin
    Major industry groups say Apple is instituting “opaque and arbitrary standards for cookie handling” that threaten the internet economy.

From Around The Web:

  • Expanding Facebook AI Research to Montreal, Facebook Newsroom
  • How Consumer Technology has raised the Bar for B2B Marketers, MarTech Advisor
  • Oath’s Revenue Chief Charts A Path For Verizon’s Ad Tech And Publisher Brands, AdExchanger
  • Overheard at Dmexco: Ad tech vendors are “selling fear”, Digiday
  • Chrome will no longer autoplay content with sound in January 2018, VentureBeat

New on MarTech

    3 changes coming to Google Ads audience features

    FTC hits Twitter with snark and $150 million fine for allegedly selling security data to advertisers

    Hootsuite joins TikTok’s Marketing Partner Program

    Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint

    Webinar: Benchmark your social media performance for a competitive edge

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Digital Transformation

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

The MarTech Conference logo.

June 7, 2022: Master Classes

September 28-29, 2022: Fall

Start Discovering Now: Spring

Learn More About Our MarTech Events

The SMX Conference logo.

June 14-15, 2022: SMX Advanced (virtual)

November 14-15, 2022: SMX Next (virtual)

March 8-9, 2022: Master Classes (virtual)

Learn More About Our SMX Events

Webinars

Benchmark Your Social Media Performance For a Competitive Edge

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

The State of Influencer Pricing

How to Measure Influencer Performance

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.