MarTech Today: Third-party data processors in the age of GDPR, net pioneers defend net neutrality & predictive analytics for physical stores
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: What does the GDPR mean to your third-party data processors? Dec 12, 2017 by Robin Kurzer Data controllers and processors will be equally responsible for compliance with the EU regulation. New […]
Barry Levine on December 13, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- What does the GDPR mean to your third-party data processors?
Dec 12, 2017 by Robin Kurzer
Data controllers and processors will be equally responsible for compliance with the EU regulation. - New report: Brands set budgets and expectations for GDPR compliance
Dec 12, 2017 by Barry Levine
Conducted by Forrester for governance solution provider Evidon, the study indicates that companies doing business in Europe are gearing up. - Net pioneers tell FCC: ‘You don’t understand how the internet works’
Dec 12, 2017 by Barry Levine
An open letter by key inventors of the internet asks the federal agency to delay its vote on Thursday on whether to remove net neutrality. - Predictive analytics comes to physical store visits
Dec 12, 2017 by Greg Sterling
Euclid is tracking audience behavior patterns to help retailers bring shoppers back into stores more efficiently. - 2017: The year identity changed everything
Dec 12, 2017 by Mike Sands
Columnist Mike Sands takes a look back at this year’s notable events in digital advertising and examines the underlying theme of identity that’s transforming brands.
From Marketing Land:
- Compare 18 leading personalization software vendors
Dec 12, 2017 by Digital Marketing Depot
Consumer expectations about the digital shopping experience have never been higher. As marketers try to provide prospects and customers with the right message, on the right screen, at the right time, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. - How to increase database integrity to crush your 2018 targets
Dec 11, 2017 by Scott Vaughan
As you start planning your budgets and targets for the coming year, data will be front and center. Columnist Scott Vaughan shares four strategies to help you commit to a data integrity plan in 2018.
From Around The Web:
- Pinterest 100: The top trends to try in 2018, Pinterest Blog
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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