MarTech Today: Thinfilm’s NFC for Adobe, the transparency pendulum swings & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Thinfilm provides first NFC-for-engagement data to Adobe Analytics Mar 26, 2018 by Barry Levine The NFC tags, placed on products, can help deliver product info to smartphone-bearing shoppers. The pendulum swings: […]

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

  • Thinfilm provides first NFC-for-engagement data to Adobe Analytics
    Mar 26, 2018 by Barry Levine
    The NFC tags, placed on products, can help deliver product info to smartphone-bearing shoppers.
  • The pendulum swings: Balancing transparency with efficiency and ROI
    Mar 26, 2018 by David Dowhan
    Contributor David Dowhan argues that advertising is making a much-needed shift toward greater transparency. It may be painful now, he says, but the industry will strengthen as a result.
  • MarTech salary survey results — See how yours compares
    Mar 26, 2018 by Digital Marketing Depot
    MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology professionals. For the analysis, we filtered it down to only the 432 who identified their role as marketing technology, marketing operations or a combination of the two. We were looking for answers to the […]

From Marketing Land:

  • All About the GDPR
    Mar 26, 2018 by Sponsored Content: CallTrackingMetrics
    While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually […]

From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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