MarTech Today: Thinfilm uses blockchain, Forrester forecasts marketing automation & mastering the martech landscape
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Thinfilm uses blockchain to extend the capablities of NFC-enabled ads, creating what it calls a new data point May 14, 2018 by Robin Kurzer Marketers can drive additional engagement by encouraging […]
Barry Levine on May 15, 2018 at 9:00 am | Reading time: 2 minutes
From MarTech Today:
- Thinfilm uses blockchain to extend the capablities of NFC-enabled ads, creating what it calls a new data point
May 14, 2018 by Robin Kurzer
Marketers can drive additional engagement by encouraging ‘tap events,’ where end users get details on a product’s history or provenance.
- CBS to offer live dynamic ad insertion through Nielsen partnership
May 14, 2018 by Ginny Marvin
The two companies are collaborating to bring addressable targeting to national broadcasts.
- First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption
May 14, 2018 by Barry Levine
The annual marketing spend for these platforms will more than double by 2023, the report predicts.
- 5 steps to mastering the modern martech landscape
May 14, 2018 by Ryan Phelan
Contributor Ryan Phelan shares a step-by-step process to identify the technology vendors that best fit your company’s needs.
From Marketing Land:
- Improving ecommerce text ads with ad customizer data feeds
May 14, 2018 by Joe Martinez
No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales.
- Improve paid search lead-gen with cohort analysis
May 14, 2018 by Megan Taggart
Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting.
- Facebook says it has suspended 200 apps for possible misuse of data
May 14, 2018 by Amy Gesenhues
During the nearly two months since suspending Cambridge Analytica, Facebook reports it has investigated thousands of apps.
- Google issues updated GDPR guidance to publishers on how to gain consent from users
May 14, 2018 by Robin Kurzer
Despite publishers’ claims that some of Google’s policies are self-serving, the company asserts it is in line with GDPR.
From Around The Web:
- Apple’s App Store redesign improved app discovery, report finds, TechCrunch
- Engage more users: 3 tips for optimizing mobile app performance, Think with Google
- GDPR will pop the adtech bubble, Doc Searls Weblog
- Online Ad Targeting Does Work – As Long As It’s Not Creepy, WIRED
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.