MarTech Today: Targeting ads by your driving behavior, Ogury’s competitor intelligence solution & Google’s new mobile benchmarking tools
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores Feb 27, 2018 by Barry Levine The Answer Marketplace, says its parent, is the first of […]
Barry Levine on February 28, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores
Feb 27, 2018 by Barry Levine
The Answer Marketplace, says its parent, is the first of its kind. - Ogury launches Active Insights, a competitor intelligence solution for app marketers
Feb 27, 2018 by Robin Kurzer
The mobile data company says it has created the “first complete app ecosystem intelligence solution.” - Study shows programmatic fraud blocking rates are higher on desktop, static banners
Feb 27, 2018 by Ginny Marvin
RhythmOne’s quarterly report highlights inventory blocking rate trends on the programmatic marketplace. - Programmatic problems: Fixing a broken market
Feb 27, 2018 by Chris Liversidge
Contributor Chris Liversidge describes the current crisis of confidence in programmatic advertising and suggests remedies that should be implemented. - Ninth Circuit deals setback to ISPs hoping to fully exploit Net Neutrality repeal
Feb 27, 2018 by Greg Sterling
Appeals court affirms that the FTC has the authority to police “unfair and deceptive” practices by ISPs and carriers.
From Marketing Land:
- Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed
Feb 27, 2018 by Ginny Marvin
One tools shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.
From Around The Web:
- Announcing Flutter beta 1: Build beautiful native apps, Google Developers Blog
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.