MarTech Today: Swrve’s integration with Oracle, Urban Airship offers loyalty rewards with Apple Pay & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Swrve’s new integration gives Oracle visibility into apps
  Feb 24, 2017 by Barry Levine
  Marketers using Oracle Eloqua can now send in-app messages, track user activity in-app, and trigger cross-channel campaigns based on app activity.
• Urban Airship becomes first mobile wallet provider to offer single-tap loyalty rewards with Apple Pay
  Feb 24, 2017 by Barry Levine
  This allows a user to update loyalty rewards with the same tap to pay, or to sign up with a second tap.
• Making emotional connections in a digital era
  Feb 24, 2017 by Seth Price
  Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections.
• B2B marketing tips for an effective account-based marketing (ABM) strategy
  Feb 24, 2017 by Kristie Colby
  What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your organization’s ABM capabilities.

From Marketing Land:

• The 5 Pillars of Marketing Automation Success
  Feb 23, 2017 by Digital Marketing Depot
  Are you setting your B2B clients up for marketing automation success? By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one.

From Around The Web:

• Pandora Partners With A Million Ads to Become the First Publisher to Deliver Dynamic Creative Audio Advertising, Business Wire
• How to Build a Website in 15 Minutes, Constant Contact
• Why Mobile Page Speed Is a Visual Designer’s Problem, Think with Google
• 3 Ways Marketing Automation Changed My Life, Marketo
• How to Choose the Best Customer Care Technology, Multichannel Marketer
• Marketing Technology: Choosing an email service provider to fit your needs in 4 steps, MarketingSherpa Blog
• The Mobile Decade: Trends and Questions for Marketers, MarTech Advisor
• Welcome to the New Automation Age, Conversocial
• Google AMP Is 1-Year-Old Today: Can We Make the Web Even Faster Now?, CMS Wire
• Delivering RCS messaging to Android users worldwide, The Official Google Blog

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.