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MarTech » Digital Transformation » MarTech Today: Sizmek’s unified ad serving platform, T-Mobile’s secret weapon for customer service & Tweetbot/Twitterrific remove features

MarTech Today: Sizmek’s unified ad serving platform, T-Mobile’s secret weapon for customer service & Tweetbot/Twitterrific remove features

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Why more automation from Google Ads is good for tool makers and PPC careers Aug 16, 2018 by Frederick Vallaeys Marketers who question their future in an industry dominated by automation […]

Barry Levine on August 17, 2018 at 9:00 am | Reading time: 3 minutes

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • Why more automation from Google Ads is good for tool makers and PPC careers
    Aug 16, 2018 by Frederick Vallaeys
    Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here’s how one man and his company said “bring it on” and thrived.
  • Sizmek unveils unified ad serving platform it says can replace Google’s walled garden
    Aug 16, 2018 by Robin Kurzer
    The platform gives advertisers access to its AI-powered DSP, along with the company’s DMP and dedicated ad server.
  • T-Mobile whips out a new secret weapon for customer service: Humans
    Aug 16, 2018 by Barry Levine
    The “Un-carrier” is now promising that human agents, trained in a variety of specialties, will replace phone menus and bots.
  • Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?
    Aug 16, 2018 by MarTech Today
    You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS. But the rubber has hit the road: It’s time to take a long, hard look at how to leverage martech and take your […]
  • Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates
    Aug 16, 2018 by Amy Gesenhues
    As announced in December 2017, Twitter is ending API access to site streams, users streams and direct messaging features starting today.
  • Report: Marketers are missing mobile opportunities to reach customers in store
    Aug 16, 2018 by Robin Kurzer
    The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience.

From Marketing Land:

  • Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?
    Aug 16, 2018 by Marketing Land Staff
    You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.
  • Don’t miss proven & actionable tactics from Google and Bing
    Aug 15, 2018 by Marketing Land
    Struggling to keep up with search algorithm updates, SERP features and evolving ad formats and platforms? It can be overwhelming. We have the solution. Get first-hand advice from Google and Bing at SMX® East, October 24-25 in NYC.

From Around The Web:

    • 4 Ways to Turn Still Image Ads Into Video Ads | Facebook Business, Facebook
    • Canalys: Smart speaker market grew 187% in Q2 2018, VentureBeat
    • How Google’s Cross-Device Tracking Will Improve Marketer’s Understanding of User Behavior, Skyword
    • Simplifying Data Studio Embeds and Social Sharing, Google
    • Blockchain buzz among advertisers starts to fizzle – Digiday, digiday.com
    • CRM 2020: Top 10 Trends Shaping CRM in 2018 and beyond, MartechAdvisor
    • Firebase gains In-App Messaging, new Crashlytics integrations, more | 9to5Google, 9to5google.com
    • Marketers Struggle with Agility in Fast-Evolving MarTech Landscape | KoMarketing, komarketing.com
    • Marketing Planning, Collaboration Tools Grow In Importance As Companies Strive To Increase Efficiency & Impact, www.demandgenreport.com

New on MarTech

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    Webinar: The key to email marketing success
    The FTC weighs in on customer data privacy
    Whatever happened to customer journey orchestration?

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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