MarTech Today: Retailers’ email effectiveness, iPad on rails & marketing AI’s transparency

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• A new report finds that retailers have room for improvement in email effectiveness
  Nov 2, 2017 by Barry Levine
  Conducted by RSR Research for email service provider Coherent Path, the study analyzed emails to users whose tastes were unknown.
• A startup called June20 puts iPads on rails to bring online into physical stores
  Nov 2, 2017 by Barry Levine
  The patent-pending solution reads QR codes for products in an aisle and can transmit a URL to the customer’s phone.
• Marketing AI: It’s time for trust and transparency
  Nov 2, 2017 by Matt Zilli
  If marketers are going to start relying on artificial intelligence, they need to learn how to trust it. Contributor Matt Zilli discusses how transparency will help marketers understand what AI can do for them here and now.
• Facebook’s ad revenue tops $10.1B as ad prices soar to offset supply slowdown
  Nov 2, 2017 by Tim Peterson
  What marketers need to know from Facebook’s Q3 2017 earnings report.

From Marketing Land:

• After slashing programmatic exposure, P&G began advertising on more sites this summer
  Nov 2, 2017 by Ginny Marvin
  Between January and August 2017, P&G ran ads on 20% fewer sites year-over-year, according to a new report.
• AdTheorent introduces a ‘cost per incremental visit’ model for offline foot traffic
  Nov 2, 2017 by Greg Sterling
  The company charges a negotiated flat fee for each visitor who wouldn’t have come in without the ad exposure.
  

From Around The Web:

• Only 58% of retailers invest in tech to handle holiday sales spikes, Retail Dive
• Social Media Powered by AI Is Here, Convince and Convert
• Using Data to Reach Consumers in Their Daily Lives, MarTech Advisor