Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Digital Transformation » MarTech Today: How retailers can respond to Amazon Go, Outbrain launches Sphere & Tru Optik leads OTT privacy initiative

MarTech Today: How retailers can respond to Amazon Go, Outbrain launches Sphere & Tru Optik leads OTT privacy initiative

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How should retailers respond to Amazon Go? 7 experts weigh in Feb 14, 2018 by Greg Sterling Retailers need to invest in people and technology — but also use data more […]

Barry Levine on February 15, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • How should retailers respond to Amazon Go? 7 experts weigh in
    Feb 14, 2018 by Greg Sterling
    Retailers need to invest in people and technology — but also use data more effectively to improve the in-store experience.
  • Outbrain launches Sphere, a platform for content recommendations between premium publishers
    Feb 14, 2018 by Barry Levine
    Sphere offers an algorithm for recommendations based on users’ browsing, plus a per-click payment model that only rewards Outbrain for engagement.
  • Tru Optik leads consumer privacy initiative for OTT TV
    Feb 14, 2018 by Barry Levine
    The New York City-based firm has launched OptOut.TV, and about 40 other firms have signed on.
  • How Intel uses real-life stories to build campaigns around its B2B technology solutions
    Feb 14, 2018 by Amy Gesenhues
    As VP of global marketing and communications for Intel’s B2B marketing strategy, Alyson Griffin is taking technology-focused marketing to a new level.
  • Branch rolls out Universal Ads across mobile, web and native apps
    Feb 14, 2018 by Robin Kurzer
    The company also announced its membership in the Facebook MMP program today.

From Marketing Land:

  • In (partial) defense of Apple’s HomePod
    Feb 14, 2018 by Greg Sterling
    HomePod sound quality beats Google Home and Echo devices, and Siri performed better than expected.
  • Snapchat rolls out analytics tool to win back the influencers it has lost to Instagram
    Feb 14, 2018 by Tim Peterson
    Snapchat will detail influencers’ audiences using the same categories brands use to target ads, making it easier for influencers to sell brands on sponsoring their Stories.
  • Facebook’s fight against spam and clickbait and what it means for advertisers
    Feb 14, 2018 by Justin Freid
    Facebook has overhauled its News Feed algorithm in response to critics — including advertisers — questioning the quality of the environment. Contributor Justin Freid explains how marketers should shift their strategies in response.
  • Unlocking the wisdom of crowds at your agency or on your marketing team
    Feb 14, 2018 by Rex Briggs
    You may have heard about the wisdom of crowds, but how can you unlock this asset in your digital marketing work? Contributor Rex Briggs shares processes to use and pitfalls to avoid.
  • Monitoring web migrations: A checklist for moving from one site to another
    Feb 13, 2018 by Aleyda Solis
    Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings.

From Around The Web:

  • EBay charts tech-heavy 2018 with new AI chief and upcoming AR tools, Mobile Marketer
  • Facebook vs. YouTube: Which is Better for Live Video?, Marketo

New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Digital Transformation

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.