MarTech Today: How retailers can respond to Amazon Go, Outbrain launches Sphere & Tru Optik leads OTT privacy initiative

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• How should retailers respond to Amazon Go? 7 experts weigh in
  Feb 14, 2018 by Greg Sterling
  Retailers need to invest in people and technology — but also use data more effectively to improve the in-store experience.
• Outbrain launches Sphere, a platform for content recommendations between premium publishers
  Feb 14, 2018 by Barry Levine
  Sphere offers an algorithm for recommendations based on users’ browsing, plus a per-click payment model that only rewards Outbrain for engagement.
• Tru Optik leads consumer privacy initiative for OTT TV
  Feb 14, 2018 by Barry Levine
  The New York City-based firm has launched OptOut.TV, and about 40 other firms have signed on.
• How Intel uses real-life stories to build campaigns around its B2B technology solutions
  Feb 14, 2018 by Amy Gesenhues
  As VP of global marketing and communications for Intel’s B2B marketing strategy, Alyson Griffin is taking technology-focused marketing to a new level.
• Branch rolls out Universal Ads across mobile, web and native apps
  Feb 14, 2018 by Robin Kurzer
  The company also announced its membership in the Facebook MMP program today.

From Marketing Land:

• In (partial) defense of Apple’s HomePod
  Feb 14, 2018 by Greg Sterling
  HomePod sound quality beats Google Home and Echo devices, and Siri performed better than expected.
• Snapchat rolls out analytics tool to win back the influencers it has lost to Instagram
  Feb 14, 2018 by Tim Peterson
  Snapchat will detail influencers’ audiences using the same categories brands use to target ads, making it easier for influencers to sell brands on sponsoring their Stories.
  
• Facebook’s fight against spam and clickbait and what it means for advertisers
  Feb 14, 2018 by Justin Freid
  Facebook has overhauled its News Feed algorithm in response to critics — including advertisers — questioning the quality of the environment. Contributor Justin Freid explains how marketers should shift their strategies in response.
• Unlocking the wisdom of crowds at your agency or on your marketing team
  Feb 14, 2018 by Rex Briggs
  You may have heard about the wisdom of crowds, but how can you unlock this asset in your digital marketing work? Contributor Rex Briggs shares processes to use and pitfalls to avoid.
• Monitoring web migrations: A checklist for moving from one site to another
  Feb 13, 2018 by Aleyda Solis
  Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings.

From Around The Web:

• EBay charts tech-heavy 2018 with new AI chief and upcoming AR tools, Mobile Marketer
• Facebook vs. YouTube: Which is Better for Live Video?, Marketo

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.