MarTech Today: People-Based Marketing, voice-device purchases & consumers over bots

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Will People-Based Marketing take over?
  Jul 13, 2017 by Barry Levine
  Maybe, but first let’s define what it is.
• Report: Native ad buying surges 74%, programmatic slips 12%
  Jul 13, 2017 by Greg Sterling
  Brand safety concerns are seen as cause of programmatic decline.
• Report: 43% of millennials have made a voice-device purchase in past year
  Jul 13, 2017 by Greg Sterling
  Also, Kayak introduces ability to book a hotel room through Alexa devices.
• Customer experience without engagement: A dead-end street
  Jul 13, 2017 by Karen Steele
  Columnist Karen Steele says that without engagement and the right application of technology, you’ll fail to deliver a customer experience that keeps consumers coming back for more.

From Marketing Land:

• Consumers over bots: Why site crawlers don’t hold all the answers
  Jul 13, 2017 by David Freeman
  Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that search marketers should not use them as a replacement for manual analysis.
• LinkedIn starts letting people natively upload videos that play automatically
  Jul 13, 2017 by Tim Peterson
  In addition to letting some users upload videos, LinkedIn will share viewership stats, including information about viewers’ companies and job titles.
• SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.
  Jul 13, 2017 by Marketing Land
  Feed your obsession for SEO & SEM with actionable and proven tactics by attending Search Engine Land’s SMX East, October 24-26 in New York City. The agenda is packed with 50+ sessions and led by search marketing experts in paid search advertising, search engine optimization, conversion and analytics, social media and much more.

From Around The Web:

• Wider In-App Analytics Coverage With Flurry Analytics, Appfigures
• Facebook Plans to Unveil a $200 Wireless Oculus VR Headset for 2018, Bloomberg
• Dynamic Creative And The Rise Of The Automated Brand, AdExchanger
• Gravyty Launches First Draft – The First Artificial Intelligence Self-Writing Email Drafter, Gravyty
• 5 Marketing Trends & the Tech Making Them Work, Marketo
• AI Age Career Advice: Behavioral Science!, Media Post
• When MarTech and AdTech Converge, the Customer Wins, CMS Wire
• Brightcove Introduces Jump Start for Echo Show to Accelerate New Video Skills across Amazon Echo Devices, Brightcove
• Why video ad fraud remains a persistent problem for ad buyers, Digiday

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.