MarTech Today: Parents like IoT, marketing automation for the little guy & Alexa for non-Amazon products
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on January 5, 2017 at 9:00 am | Reading time: 3 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Report: Parents like the Internet of Things
Jan 4, 2017 by Barry Levine
Parenting site BabyCenter says parents find that sensors and connectivity in the devices/objects they use save time, provide control and add security. - Get your digital transformation efforts in full gear by attending the MarTech Conference!
Jan 4, 2017 by MarTech Today
Here’s to a great 2017 full of learning, growing and driving digital transformation! Register for MarTech San Francisco today and get the best deals on All Access Passes. Looking forward to seeing you May 9-11 at the world’s premier marketing technology conference! - Marketing automation for the little guy is helping to power the new economy
Jan 4, 2017 by Mary Wallace
Just because startups and freelancers lack dedicated marketing departments, it doesn’t mean they can’t take advantage of marketing automation. Contributor Mary Wallace outlines the emerging opportunities.
From Marketing Land:
- The 2017 MarTech Wish List: 5 CMOs name the marketing technology they want most
Jan 4, 2017 by Amy Gesenhues
Marketing leaders from Mizzen+Main, PepsiCo, Peloton and more share the martech they hope to see this year. - Get your digital transformation efforts in full gear by attending the MarTech Conference!
Jan 4, 2017 by Marketing Land
Here’s to a great 2017 full of learning, growing and driving digital transformation! Register for MarTech San Francisco today and get the best deals on All Access Passes. Looking forward to seeing you May 9-11 at the world’s premier marketing technology conference! - Lenovo debuts Amazon Alexa-powered smart speaker at CES
Jan 4, 2017 by Greg Sterling
Like Microsoft is doing with Cortana, Amazon is making Alexa available to third-party developers and hardware makers to voice-enable their connected products. Amazon is also making Alexa’s several thousand “skills” (voice apps) equally available to developers.
From Around The Web:
- Predictive analytics: What are the challenges and opportunities?, econsultancy.com
- 9 Technologies Ecommerce Marketers Must Use in 2017 and Beyond, www.searchenginejournal.com
- Alexa: Amazon’s Operating System, stratechery.com
- Amazon’s robot army grows by 50 percent, www.seattletimes.com
- Four Advances in Email Technology to Benefit Marketers in 2017, www.martechadvisor.com
- 5 Ways Brands Are Using Voice-Controlled Systems for Consumer Marketing, streetfightmag.com
- Ad Tech Investment Dropped In 2016, adexchanger.com
- How Marketing Automation can Help Organizations to Reduce Expenses, www.martechadvisor.com
- Marketing Automation Is Powerful, but It Can Limit Brands’ Visibility Internally, www.emarketer.com
- Why SMBs Are Embracing Marketing Automation, www.cmswire.com
- Facebook adds automatic subtitling for Page videos, TechCrunch
- Facebook Slideshow: Best Practices, 3qdigital.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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