MarTech Today: Out-of-home inventory becomes just another channel, why virtual assistants are not ‘one size fits all’ & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
  Dec 7, 2018 by Barry Levine
  Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns.
• The MarTech Minute: CallRail adds CPL capability, Hero picks up Clock Four, more
  Dec 7, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
  
• Why virtual assistants are not ‘one size fits all’
  Dec 7, 2018 by Jane Price
  It’s important to pay close attention to customer feedback and continuously incorporate it into your virtual assistant strategies. Here are some ways to do just that.

From Marketing Land:

• Get your sneak peek at the MarTech agenda
  Dec 7, 2018 by Scott Brinker
  Senior-level marketers at the intersection of marketing, technology, and management are coming to MarTech® January 30-31, 2019 in San Jose for proven strategies from real-world experts. Here’s a sneak peek.

From Around The Web:

• FB QVC? Facebook tries Live video shopping, TechCrunch
• The Twelve Days of MarTech, Chief Marketing Technologist
• 1 billion AR/VR ad impressions: What we’ve learned | VentureBeat, venturebeat.com
• Could GDPR Consent String Fraud Bring Down the Whole Ad Tech Ecosystem? – CPO Magazine, www.cpomagazine.com
• How AI Can Help Content Marketing Drive Business, techspective.net
• Re:Invent Shows Amazon Is Accelerating Its Efforts in AI, www.cmswire.com
• Visual Search Marketing Is Here: How Can Brands Execute a Picture-Perfect Strategy?, www.skyword.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.