MarTech Today: Openprise’s Data Marketplace, the importance of great creative & Facebook’s brick-and-mortar targeting tests

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Openprise moves into third-party data with launch of Data Marketplace
  Aug 11, 2017 by Barry Levine
  This new endeavor allows its clients to ‘change a data provider in or out as easily as changing a pair of socks.’
• Why great creative is more important than ever
  Aug 11, 2017 by Karen Steele
  In the age of martech and the “Engagement Economy,” it’s easy to put creativity on the back burner. Columnist Karen Steele explains why that’s a mistake and why you need both art and science for effective marketing.

From Marketing Land:

• Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores
  Aug 11, 2017 by Tim Peterson
  By letting brands create Custom Audiences of store visitors, Facebook ramps up its play for retailers’ holiday budgets — and the pressure on Snapchat.

From Around The Web:

• 4 Tools to Make You a Content Curating Master, Marketo
• What you need to know about Walmart’s e-commerce acquisition spree, Digiday
• Email Automation 101: How To Use Automation, AWeber Communications
• Master Class: 3 Deliverability Secrets from Top Email Senders, MarTech Advisor
• Marketing 101: What is a radio button?, MarketingSherpa Blog
• American Media, Inc. & Us Weekly Join Facebook’s New Video Platform, Watch, PR Newswire
• Shake Shack’s new chatbot can answer 300 customer questions, Digiday
• The Top 10 Social Media Listening Tools for Budget Marketers, Social Media Explorer
• 8 Ways to Make Better Live Videos on Social Media, Duct Tape Marketing
• Marketers Must Pick Up the Video Camera – Here’s How, Content Marketing Institute

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.