MarTech Today: Newest GDPR updates, content nurturing for ABM & fake videos threaten reality

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• More companies announce GDPR compliance efforts as the deadline for enforcement looms
  Apr 16, 2018 by Robin Kurzer
  Google Analytics, MailChimp and Squarespace are the latest large enterprises to announce GDPR updates and tools.
• Here are some more misconceptions about GDPR
  Apr 16, 2018 by Barry Levine
  There’s certainly no shortage of them for the upcoming General Data Protection Regulation.
• Content nurturing for ABM: Moving from theory to practice
  Apr 16, 2018 by Sonjoy Ganguly
  It’s easy to talk about using content to move prospects through the purchase funnel. Contributor Sonjoy Ganguly explains how to turn talk into action.
• Last chance! MarTech kicks off one week from today
  Apr 16, 2018 by MarTech Today
  It’s finally here! MarTech® takes place next week — April 23-25 — in San Jose. If you’re responsible for leveraging marketing technology to drive growth, profitability and extraordinary customer experiences, you don’t want to miss this event! You’ll have a terrific experience at MarTech. Here’s why: MarTech connects the dots “I find this the only […]
• Fake videos could threaten what is left of reality
  Apr 16, 2018 by Barry Levine
  New, cheap tools to create realistic-looking fake videos are already here, and brand reputation, news reporting and political campaigns may never be the same.

From Marketing Land:

• Why publishers should be taking action on net neutrality
  Apr 16, 2018 by Andy Evans
  The repeal of net neutrality rules is set to take effect next week. Contributor Andy Evans believes independent publishers will suffer a blow and offers tips on what they can do in response.

From Around The Web:

• Why Ad Tech In Search Of An Exit Has Reason To Hope, AdExchanger
• Your GDPR + Email Marketing Playbook: How to Prepare for the New EU Data Law, AWeber

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.