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MarTech » Digital Transformation » MarTech Today: Net Neutrality repeal set, Valassis launches Remarketing Activation & CMO traits for surviving in the martech age

MarTech Today: Net Neutrality repeal set, Valassis launches Remarketing Activation & CMO traits for surviving in the martech age

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Net Neutrality repeal set for April 23 unless litigation or state action stops it Feb 22, 2018 by Greg Sterling There are efforts in Congress, the states and the courts to […]

Barry Levine on February 23, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • Net Neutrality repeal set for April 23 unless litigation or state action stops it
    Feb 22, 2018 by Greg Sterling
    There are efforts in Congress, the states and the courts to stop the repeal.
  • Valassis launches Remarketing Activation to follow up web browsing with an email or postcard
    Feb 22, 2018 by Barry Levine
    The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses.
  • 7 shared traits of CMOs that thrive in the martech age
    Feb 22, 2018 by Andy Betts
    Contributor Andy Betts details the characteristics that help modern CMOs stand out.
  • Yelp tests offline attribution using guest WiFi and email matching
    Feb 22, 2018 by Greg Sterling
    The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data.

From Marketing Land:

  • Retailers with shopping apps now see majority of e-commerce sales from mobile
    Feb 21, 2018 by Greg Sterling
    E-commerce is now a truly cross-device experience.

From Around The Web:

  • Don’t Let MarTech Vendors Sweep You Off Your Feet: A Guide for the RFP Process, CMS Wire
  • Six of the latest brands using VR technology, Econsultancy
  • The key to unlocking the digitally-enabled store, Retail Dive

New on MarTech

    ActionIQ rebrands and launches CX Hub
    Old Navy to drop NFTs in July 4th promo update
    Are you still using spreadsheets to manage your work? Take our poll
    Email: An early check in before the holiday madness begins
    PepsiCo’s strategies for marketing via online games and esports

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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