MarTech Today: Net Neutrality repeal set, Valassis launches Remarketing Activation & CMO traits for surviving in the martech age

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Net Neutrality repeal set for April 23 unless litigation or state action stops it
  Feb 22, 2018 by Greg Sterling
  There are efforts in Congress, the states and the courts to stop the repeal.
• Valassis launches Remarketing Activation to follow up web browsing with an email or postcard
  Feb 22, 2018 by Barry Levine
  The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses.
• 7 shared traits of CMOs that thrive in the martech age
  Feb 22, 2018 by Andy Betts
  Contributor Andy Betts details the characteristics that help modern CMOs stand out.
• Yelp tests offline attribution using guest WiFi and email matching
  Feb 22, 2018 by Greg Sterling
  The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data.

From Marketing Land:

• Retailers with shopping apps now see majority of e-commerce sales from mobile
  Feb 21, 2018 by Greg Sterling
  E-commerce is now a truly cross-device experience.

From Around The Web:

• Don’t Let MarTech Vendors Sweep You Off Your Feet: A Guide for the RFP Process, CMS Wire
• Six of the latest brands using VR technology, Econsultancy
• The key to unlocking the digitally-enabled store, Retail Dive

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.