MarTech Today: mParticle’s second-party data marketplace, IAS’ ad exposure metrics & the future of branding
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: mParticle launches a second-party data marketplace May 3, 2017 by Barry Levine A kind of ‘universal API’ so brands can send their data to 150 tools, mParticle is now allowing brands […]
Barry Levine on May 4, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- mParticle launches a second-party data marketplace
May 3, 2017 by Barry Levine
A kind of ‘universal API’ so brands can send their data to 150 tools, mParticle is now allowing brands to share their audience data. - AdRoll debuts pro solution for agencies
May 3, 2017 by Ginny Marvin
The agency solution offers multiclient display and social campaign management and access to additional tools. - IAS display beta aims to hit a consumer’s viewability sweet spot
May 3, 2017 by Ginny Marvin
The company says buying based on consumer exposure metrics is the next evolution of viewability. - Is ABM really a better mousetrap?
May 3, 2017 by John Steinert
Account-based marketing (ABM) is being positioned as the next great breakthrough, but can it actually help your business? Columnist John Steinert explores the ways successful marketers are using ABM to enhance sales and marketing.
From Marketing Land:
- The robots who will warm your heart — and drive your branding
May 3, 2017 by David Rodnitzky
Columnist David Rodnitzky looks into the future of branding in a world that’s being increasingly dominated by AI, machine learning and other tech.
From Around The Web:
- Designing Voice Experiences, Smashing Magazine
- UX Design Specialisation, Usability Geek
- 5 of the Best Tools to Build Your Email List Online, Constant Contact Blogs
- eBay Incorporates Machine Learning to Overhaul Email Marketing Platform, eMarketer
- What’s a Spam Trap, Anyway?, Movable Ink Blog
- Acxiom and ShareThis Join Forces to Create Data-as-a-Service (DaaS) Offering to Improve Audience Targeting and Analytics for Marketers, Yahoo Finance
- Alterian Launches Campaign Manager 6.0, Business Wire
- Origami Logic Pushes Marketing Performance Into the Post-Dashboard Era, Origami Logic
- Why Twitter’s TellApart Fell Apart, AdExchanger
- Uploading To YouTube: The Ultimate Checklist For Video Marketing, The Sales Lion
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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About the author
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.