MarTech Today: mParticle’s SDK for Roku, NewsWhip Analytics & an introduction to streaming analytics

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• mParticle announces single SDK for OTT streaming TV apps on Roku
  Feb 7, 2017 by Barry Levine
  The release allows a single API from Roku apps to connect user and activity data to more than 100 advertising, marketing and analytics tools.
• NewsWhip opens up its history to show the social lives of stories
  Feb 7, 2017 by Barry Levine
  The company says it differs from other social content trackers because it looks at engagement from the perspective of the originating publishers’ sites.
• Why is marketing so dang hard?
  Feb 7, 2017 by Scott Vaughan
  As marketing grows ever more complex, columnist Scott Vaughan has some practical tips for marketers on how to simplify your efforts so that you can better focus on the outcomes that matter.

From Marketing Land:

• An introduction to streaming analytics for marketing and customer engagement
  Feb 7, 2017 by Paul Stanton
  Contributor Paul Stanton explains streaming data analytics, a new big data strategy that’s gaining traction among marketers.
• [Webinar] 5 Disruptions Reshaping Marketing As We Know It
  Feb 7, 2017 by Digital Marketing Depot
  Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties.

From Around The Web:

• HTML APIs: What They Are And How To Design A Good One, Smashing Magazine
• The UX Audit: A Beginner’s Guide, Usability Geek
• Marketing Technology Platform TUNE Announces New Chief Technology Officer Dan Koch, PR Web
• Nielsen Announces Launch of Benchmark Media Optimizer, Nielsen
• How to Stay Relevant as a Marketer in a Crazy Martech World, MarketingProfs
• Step Up Your Personalization Game with AI, CMS Wire
• VR and marketing: Is virtual reality the next big thing?, Tune

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.