Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Digital Transformation » MarTech Today: Microsoft on AI for marketing, the rise of the bidstream & USA Today Network on VR ads

MarTech Today: Microsoft on AI for marketing, the rise of the bidstream & USA Today Network on VR ads

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ‘AI will enable marketers to achieve more, but requires trust,’ says Microsoft Bing Ads GM Oct 2, 2017 by Ginny Marvin As AI is powering new search experiences, including conversational ones, […]

Barry Levine on October 3, 2017 at 9:00 am | Reading time: 2 minutes

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • ‘AI will enable marketers to achieve more, but requires trust,’ says Microsoft Bing Ads GM
    Oct 2, 2017 by Ginny Marvin
    As AI is powering new search experiences, including conversational ones, and driving Digital Transformation, Steve Sirich talks about Microsoft’s approach.
  • Swimming up(bid)stream
    Oct 2, 2017 by James Green
    Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science will shape the future of ad buying.
  • ESL’s CMO focuses brand refresh on the esports company’s compelling founding story
    Oct 2, 2017 by Amy Gesenhues
    Get to Know: ESL CMO Rodrigo Samwell

From Marketing Land:

  • USA Today Network’s VR ad studio head: We’ve shown there’s an audience for VR ads
    Oct 2, 2017 by Ginny Marvin
    The in-house studio has been working with brands to develop VR and 360 branded content and with Nielsen to measure the impact of these new ad experiences.

From Around The Web:

  • Online hijacking threatens retailers’ holiday plans, Retail Dive
  • Google: Yes, we blew it. But we cannot clean up digital ads alone, Business Insider
  • Celebrus Points the Way to GDPR Compliance with New Product Release, Real Wire
  • Call for speakers for MarTech West in San Jose, April 23-25, Chief Marketing Technologist
  • Demystifying the DMP, MarTech Advisor
  • When Machine Learning Benefits Employees and Customers Alike, CMS Wire
  • Why marketers should tune into YouTube’s in-app sharing feature, Mobile Marketer

New on MarTech

    Welcome emails have best click-to-open and first purchase rates
    It’s time for CMOs to talk business
    Webinar: The key to email marketing success
    The FTC weighs in on customer data privacy
    Whatever happened to customer journey orchestration?

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Digital Transformation

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.