MarTech Today: Microsoft on AI for marketing, the rise of the bidstream & USA Today Network on VR ads

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• ‘AI will enable marketers to achieve more, but requires trust,’ says Microsoft Bing Ads GM
  Oct 2, 2017 by Ginny Marvin
  As AI is powering new search experiences, including conversational ones, and driving Digital Transformation, Steve Sirich talks about Microsoft’s approach.
• Swimming up(bid)stream
  Oct 2, 2017 by James Green
  Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science will shape the future of ad buying.
• ESL’s CMO focuses brand refresh on the esports company’s compelling founding story
  Oct 2, 2017 by Amy Gesenhues
  Get to Know: ESL CMO Rodrigo Samwell

From Marketing Land:

• USA Today Network’s VR ad studio head: We’ve shown there’s an audience for VR ads
  Oct 2, 2017 by Ginny Marvin
  The in-house studio has been working with brands to develop VR and 360 branded content and with Nielsen to measure the impact of these new ad experiences.

From Around The Web:

• Online hijacking threatens retailers’ holiday plans, Retail Dive
• Google: Yes, we blew it. But we cannot clean up digital ads alone, Business Insider
• Celebrus Points the Way to GDPR Compliance with New Product Release, Real Wire
• Call for speakers for MarTech West in San Jose, April 23-25, Chief Marketing Technologist
• Demystifying the DMP, MarTech Advisor
• When Machine Learning Benefits Employees and Customers Alike, CMS Wire
• Why marketers should tune into YouTube’s in-app sharing feature, Mobile Marketer

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.