MarTech Today: Martech + ad tech, a new report bursts blockchain’s hype bubble & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Martech + Ad tech, Part 1: The tools to transform insight into action Jun 11, 2018 by Jose Cebrian Navigating the convergence of martech and ad tech isn’t for the faint-hearted, […]
Barry Levine on June 12, 2018 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Martech + Ad tech, Part 1: The tools to transform insight into action
Jun 11, 2018 by Jose Cebrian
Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising. - A new report bursts the blockchain bubble
Jun 11, 2018 by Barry Levine
The study from research firm GlobalData highlights blockchain’s value prop as a distributed ledger, but the author points out that it’s ‘not magic.’
From Marketing Land:
- Survey: 87% of mobile marketers see success with location targeting
Jun 11, 2018 by Greg Sterling
Benefits include better response, higher engagement and customer insights.
From Around The Web:
- How Vineyard Vines Uses Analytics to Win Over Customers, Harvard Business Review
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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