MarTech Today: Martech + ad tech, a new report bursts blockchain’s hype bubble & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Martech + Ad tech, Part 1: The tools to transform insight into action Jun 11, 2018 by Jose Cebrian Navigating the convergence of martech and ad tech isn’t for the faint-hearted, […]
Barry Levine on June 12, 2018 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Martech + Ad tech, Part 1: The tools to transform insight into action
Jun 11, 2018 by Jose Cebrian
Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising. - A new report bursts the blockchain bubble
Jun 11, 2018 by Barry Levine
The study from research firm GlobalData highlights blockchain’s value prop as a distributed ledger, but the author points out that it’s ‘not magic.’
From Marketing Land:
- Survey: 87% of mobile marketers see success with location targeting
Jun 11, 2018 by Greg Sterling
Benefits include better response, higher engagement and customer insights.
From Around The Web:
- How Vineyard Vines Uses Analytics to Win Over Customers, Harvard Business Review
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.