MarTech Today: Martech + ad tech, a new report bursts blockchain’s hype bubble & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Martech + Ad tech, Part 1: The tools to transform insight into action
  Jun 11, 2018 by Jose Cebrian
  Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising.
• A new report bursts the blockchain bubble
  Jun 11, 2018 by Barry Levine
  The study from research firm GlobalData highlights blockchain’s value prop as a distributed ledger, but the author points out that it’s ‘not magic.’

From Marketing Land:

• Survey: 87% of mobile marketers see success with location targeting
  Jun 11, 2018 by Greg Sterling
  Benefits include better response, higher engagement and customer insights.

From Around The Web:

• How Vineyard Vines Uses Analytics to Win Over Customers, Harvard Business Review

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.