MarTech Today: Martech + ad tech, a new report bursts blockchain’s hype bubble & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Martech + Ad tech, Part 1: The tools to transform insight into action Jun 11, 2018 by Jose Cebrian Navigating the convergence of martech and ad tech isn’t for the faint-hearted, […]
Barry Levine on June 12, 2018 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Martech + Ad tech, Part 1: The tools to transform insight into action
Jun 11, 2018 by Jose Cebrian
Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising. - A new report bursts the blockchain bubble
Jun 11, 2018 by Barry Levine
The study from research firm GlobalData highlights blockchain’s value prop as a distributed ledger, but the author points out that it’s ‘not magic.’
From Marketing Land:
- Survey: 87% of mobile marketers see success with location targeting
Jun 11, 2018 by Greg Sterling
Benefits include better response, higher engagement and customer insights.
From Around The Web:
- How Vineyard Vines Uses Analytics to Win Over Customers, Harvard Business Review
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.