MarTech Today: Marketo buys ToutApp, Bizible launches ‘first B2B planning tool based on attribution’ & using a social management platform

Here’s our recap of what happened in online marketing today, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Marketo acquires sales engagement tool ToutApp
  Apr 20, 2017 by Barry Levine
  The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.
• Bizible launches ‘first B2B revenue planning tool based on attribution’
  Apr 20, 2017 by Barry Levine
  The Revenue Planner is the firm’s first product beyond attribution tools.
• Using a social management platform: What you need to know
  Apr 20, 2017 by Justin Freid
  Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision.
• Google Analytics is adding a new home page
  Apr 20, 2017 by Matt McGee
  The new post-login landing page replaces Audience Overview and offers a snapshot of curated data from several reports.

From Marketing Land:

• Is Ripoff Report subverting Google take-downs?
  Apr 20, 2017 by Chris Silver Smith
  Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back.
• Google introduces fully-automated ‘Smart’ display campaigns
  Apr 20, 2017 by Ginny Marvin
  The new campaign type applies machine learning to all aspects of campaign optimization.
• Report: Google Chrome may include ad blocker in both desktop and mobile versions
  Apr 20, 2017 by Greg Sterling
  The browser is on more than 50 percent of devices globally.
• Facebook’s Places Graph makes 140 million locations available to developers for free
  Apr 20, 2017 by Greg Sterling
  Available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and more.

From Around The Web:

• Video Measurement Is Broken. Here’s How to Fix It, Contently
• Facebook is looking to hire a head of news products to combat fake news, Recode
• Google Leans On Machine Learning And Scale For Smarter Display Ads, AdExchanger
• Adobe Named a Leader in Gartner Magic Quadrant for Multichannel Campaign Management, Adobe Newsroom
• Share Rocket Announces Social Media Currency and Content Monetization Platform for Broadcasters and Publishers, Business Wire
• 2017: The age of AI in advertising, VentureBeat
• After Moat Deal, New York City Ad Tech Pats Itself On The Back, AdExchanger
• Interview with Daryl Hemeon, Marketing Technologist at Unum Group, MarTech Advisor
• The Martech That Helped Neutrogena Sell ‘Scary’, AdAge
• What do Facebook’s new VR and AR platforms mean for marketers?, Econsultancy
• YouTube jumped to the top of the App Store following news of mobile livestreaming expansions, TechCrunch

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.