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MarTech » Digital Transformation » MarTech Today: Marketo buys ToutApp, Bizible launches ‘first B2B planning tool based on attribution’ & using a social management platform

MarTech Today: Marketo buys ToutApp, Bizible launches ‘first B2B planning tool based on attribution’ & using a social management platform

Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Marketo acquires sales engagement tool ToutApp Apr 20, 2017 by Barry Levine The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments […]

Barry Levine on April 21, 2017 at 9:00 am | Reading time: 3 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • Marketo acquires sales engagement tool ToutApp
    Apr 20, 2017 by Barry Levine
    The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.
  • Bizible launches ‘first B2B revenue planning tool based on attribution’
    Apr 20, 2017 by Barry Levine
    The Revenue Planner is the firm’s first product beyond attribution tools.
  • Using a social management platform: What you need to know
    Apr 20, 2017 by Justin Freid
    Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision.
  • Google Analytics is adding a new home page
    Apr 20, 2017 by Matt McGee
    The new post-login landing page replaces Audience Overview and offers a snapshot of curated data from several reports.

From Marketing Land:

  • Is Ripoff Report subverting Google take-downs?
    Apr 20, 2017 by Chris Silver Smith
    Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back.
  • Google introduces fully-automated ‘Smart’ display campaigns
    Apr 20, 2017 by Ginny Marvin
    The new campaign type applies machine learning to all aspects of campaign optimization.
  • Report: Google Chrome may include ad blocker in both desktop and mobile versions
    Apr 20, 2017 by Greg Sterling
    The browser is on more than 50 percent of devices globally.
  • Facebook’s Places Graph makes 140 million locations available to developers for free
    Apr 20, 2017 by Greg Sterling
    Available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and more.

From Around The Web:

  • Video Measurement Is Broken. Here’s How to Fix It, Contently
  • Facebook is looking to hire a head of news products to combat fake news, Recode
  • Google Leans On Machine Learning And Scale For Smarter Display Ads, AdExchanger
  • Adobe Named a Leader in Gartner Magic Quadrant for Multichannel Campaign Management, Adobe Newsroom
  • Share Rocket Announces Social Media Currency and Content Monetization Platform for Broadcasters and Publishers, Business Wire
  • 2017: The age of AI in advertising, VentureBeat
  • After Moat Deal, New York City Ad Tech Pats Itself On The Back, AdExchanger
  • Interview with Daryl Hemeon, Marketing Technologist at Unum Group, MarTech Advisor
  • The Martech That Helped Neutrogena Sell ‘Scary’, AdAge
  • What do Facebook’s new VR and AR platforms mean for marketers?, Econsultancy
  • YouTube jumped to the top of the App Store following news of mobile livestreaming expansions, TechCrunch

New on MarTech

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    The FTC weighs in on customer data privacy
    Whatever happened to customer journey orchestration?
    The latest jobs in martech
    B2B buyers are much more concerned about a company’s values than the general public

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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