MarTech Today: Marketo buys ToutApp, Bizible launches ‘first B2B planning tool based on attribution’ & using a social management platform

Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]

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Here’s our recap of what happened in online marketing today, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

From Marketing Land:

  • Is Ripoff Report subverting Google take-downs?
    Apr 20, 2017 by Chris Silver Smith
    Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back.
  • Google introduces fully-automated ‘Smart’ display campaigns
    Apr 20, 2017 by Ginny Marvin
    The new campaign type applies machine learning to all aspects of campaign optimization.
  • Report: Google Chrome may include ad blocker in both desktop and mobile versions
    Apr 20, 2017 by Greg Sterling
    The browser is on more than 50 percent of devices globally.
  • Facebook’s Places Graph makes 140 million locations available to developers for free
    Apr 20, 2017 by Greg Sterling
    Available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and more.

From Around The Web:

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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