MarTech Today: Marketo buys ToutApp, Bizible launches ‘first B2B planning tool based on attribution’ & using a social management platform
Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Marketo acquires sales engagement tool ToutApp Apr 20, 2017 by Barry Levine The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments […]
Barry Levine on April 21, 2017 at 9:00 am | Reading time: 3 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Marketo acquires sales engagement tool ToutApp
Apr 20, 2017 by Barry Levine
The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together. - Bizible launches ‘first B2B revenue planning tool based on attribution’
Apr 20, 2017 by Barry Levine
The Revenue Planner is the firm’s first product beyond attribution tools. - Using a social management platform: What you need to know
Apr 20, 2017 by Justin Freid
Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision. - Google Analytics is adding a new home page
Apr 20, 2017 by Matt McGee
The new post-login landing page replaces Audience Overview and offers a snapshot of curated data from several reports.
From Marketing Land:
- Is Ripoff Report subverting Google take-downs?
Apr 20, 2017 by Chris Silver Smith
Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back. - Google introduces fully-automated ‘Smart’ display campaigns
Apr 20, 2017 by Ginny Marvin
The new campaign type applies machine learning to all aspects of campaign optimization. - Report: Google Chrome may include ad blocker in both desktop and mobile versions
Apr 20, 2017 by Greg Sterling
The browser is on more than 50 percent of devices globally. - Facebook’s Places Graph makes 140 million locations available to developers for free
Apr 20, 2017 by Greg Sterling
Available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and more.
From Around The Web:
- Video Measurement Is Broken. Here’s How to Fix It, Contently
- Facebook is looking to hire a head of news products to combat fake news, Recode
- Google Leans On Machine Learning And Scale For Smarter Display Ads, AdExchanger
- Adobe Named a Leader in Gartner Magic Quadrant for Multichannel Campaign Management, Adobe Newsroom
- Share Rocket Announces Social Media Currency and Content Monetization Platform for Broadcasters and Publishers, Business Wire
- 2017: The age of AI in advertising, VentureBeat
- After Moat Deal, New York City Ad Tech Pats Itself On The Back, AdExchanger
- Interview with Daryl Hemeon, Marketing Technologist at Unum Group, MarTech Advisor
- The Martech That Helped Neutrogena Sell ‘Scary’, AdAge
- What do Facebook’s new VR and AR platforms mean for marketers?, Econsultancy
- YouTube jumped to the top of the App Store following news of mobile livestreaming expansions, TechCrunch
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.