MarTech Today: Marketo buys ToutApp, Bizible launches ‘first B2B planning tool based on attribution’ & using a social management platform

Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Marketo acquires sales engagement tool ToutApp
  Apr 20, 2017 by Barry Levine
  The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.
• Bizible launches ‘first B2B revenue planning tool based on attribution’
  Apr 20, 2017 by Barry Levine
  The Revenue Planner is the firm’s first product beyond attribution tools.
• Using a social management platform: What you need to know
  Apr 20, 2017 by Justin Freid
  Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision.
• Google Analytics is adding a new home page
  Apr 20, 2017 by Matt McGee
  The new post-login landing page replaces Audience Overview and offers a snapshot of curated data from several reports.

From Marketing Land:

• Is Ripoff Report subverting Google take-downs?
  Apr 20, 2017 by Chris Silver Smith
  Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back.
• Google introduces fully-automated ‘Smart’ display campaigns
  Apr 20, 2017 by Ginny Marvin
  The new campaign type applies machine learning to all aspects of campaign optimization.
• Report: Google Chrome may include ad blocker in both desktop and mobile versions
  Apr 20, 2017 by Greg Sterling
  The browser is on more than 50 percent of devices globally.
• Facebook’s Places Graph makes 140 million locations available to developers for free
  Apr 20, 2017 by Greg Sterling
  Available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and more.

From Around The Web:

• Video Measurement Is Broken. Here’s How to Fix It, Contently
• Facebook is looking to hire a head of news products to combat fake news, Recode
• Google Leans On Machine Learning And Scale For Smarter Display Ads, AdExchanger
• Adobe Named a Leader in Gartner Magic Quadrant for Multichannel Campaign Management, Adobe Newsroom
• Share Rocket Announces Social Media Currency and Content Monetization Platform for Broadcasters and Publishers, Business Wire
• 2017: The age of AI in advertising, VentureBeat
• After Moat Deal, New York City Ad Tech Pats Itself On The Back, AdExchanger
• Interview with Daryl Hemeon, Marketing Technologist at Unum Group, MarTech Advisor
• The Martech That Helped Neutrogena Sell ‘Scary’, AdAge
• What do Facebook’s new VR and AR platforms mean for marketers?, Econsultancy
• YouTube jumped to the top of the App Store following news of mobile livestreaming expansions, TechCrunch