MarTech Today: Marketers and AI-based tools, a successful marketing stack & making the right martech bets

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• How to use your unique dataset to create valuable content
  Feb 12, 2017 by MarTech Today
  This article is a guest post by Jordan Con of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter.
• [Reminder] Webinar: 5 Disruptions Reshaping Marketing As We Know It
  Feb 10, 2017 by Digital Marketing Depot
  Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, artificial intelligence (AI) and vertical […]
• Report: Marketers like AI-based tools, but think they already have them
  Feb 10, 2017 by Barry Levine
  Forrester Consulting study confirms the idea that marketers want AI but don’t yet understand what it offers.
• Performance and integration: The foundation of marketing technology stack success
  Feb 10, 2017 by Jim Yu
  As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget.
• MarTech Landscape: What is video marketing software?
  Feb 10, 2017 by Karen Burka
  Video is the current darling of digital marketing — with more than 400 hours of video uploaded to YouTube every minute. Learn how to navigate a crowded field of software tools to succeed in this exciting channel.

From Marketing Land:

• Making the right martech bets [Infographic]
  Feb 10, 2017 by Liam O’Connor
  How are leading organizations approaching their marketing technology (martech) strategy? Contributor Liam O’Connor shares an infographic summarizing recent research findings by Lenati and Chiefmartec.com.
  
• Create an RFP for your next website project with this step-by-step guide
  Feb 9, 2017 by Digital Marketing Depot
  From technology selection to revamped branding, the process of redesigning a website is far more than new colors and content. Proper up-front preparation and a thorough understanding of your goals and needs set you up for long-term success.
• See the MarTech Conference agenda now
  Feb 9, 2017 by Marketing Land
  MarTech returns to the San Francisco Hilton May 9–11. This year’s expanded edition features eight tracks on topics at the intersection of marketing and IT. This unique program blends advanced marketing, technology and management presentations, each designed to help you succeed in our software-powered marketing world. View the complete agenda. Register now!

From Around The Web:

• Twitter hopes machine learning can save it from oblivion, VentureBeat
• WordPress Maintenance Checks to Get Out of the Way Today, WPExplorer
• How brands can use blockchain tech to prove they have integrity, VentureBeat
• WhatsApp now using a two-step verification process, Phone Arena
• Which Is More Important: Technical SEO or Reputation Management?, Search Engine Guide
• Engineering Shop the Look on Pinterest, Pinterest Engineering
• The Importance of the Facebook Pixel, Jon Loomer Digital
• Periscope iOS Update Adds Groups Tab to User Profiles, More, Adweek

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.