MarTech Today: Maritz’ first Chief Behavioral Officer, inMarket’s Audiences & autonomous vehicles as moving living rooms

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Maritz’s first Chief Behavioral Officer is building on ‘nudges’
  Aug 3, 2017 by Barry Levine
  Although still relatively rare among enterprises, behavioral science has gained a foothold because it helps decode why people make choices.
• Location data company inMarket offers ‘Audiences’ for programmatic marketplace
  Aug 3, 2017 by Greg Sterling
  Rather than becoming a commodity, the company argues media buyers are increasingly looking for premium sources of location data.
• Will autonomous vehicles provide the next screens for publishers and advertisers?
  Aug 3, 2017 by Barry Levine
  New Forrester report suggests self-driving vehicles could become a new universe of moving living rooms.

From Marketing Land:

• The CMO audit series, Part 4: The convergence of UX and performance marketing
  Aug 3, 2017 by Scott Rayden
  Columnist Scott Rayden sits down with 3Q Digital’s Aaron Bart to discuss the evolution of UX and how it’s increasingly intersecting with performance marketing and the growth of brands.

From Around The Web:

• Facebook Drowns Out Fake News With More Information, Wall Street Journal
• 4 secrets to high-performing signup forms, My Emma

• Building your ABM Tech Stack – Do I Need to Scrap my Stack?, MarTech Advisor
• DAM: The Guardian of Your Brand, CMS Wire
• Study: Early tech adopters eager to use VR for shopping, Retail Dive

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.